Digital Marketing Manager

Responsibilities

• Own Digital Channel Strategy: Own strategy, execution, and performance for search (SEO and GEO), paid media, and email to improve organic visibility, audience engagement, and demand generation.
• Lead Organic Search Programs: Lead organic search programs, including keyword and topic strategy, content optimization, and technical SEO, identifying issues and prioritizing opportunities.
• Develop GEO and AI Search Strategy: Develop and test GEO and AI-powered search strategies to improve how Evident content and expertise are discovered and represented in AI-driven search experiences.
• Manage Paid Media Campaigns: Plan, launch, and optimize paid campaigns across search, social, and programmatic channels, including budget allocation and pacing.
• Define Channel KPIs and Measurement: Partner with the marketing analyst to define channel KPIs and measurement, then use results to guide optimization decisions.
• Run Channel Experiments: Design and run channel experiments, such as landing page, creative, audience, and bid strategy tests.
• Manage Projects and Vendors: Manage digital marketing projects, agencies, and vendor relationships from planning through execution.
• Collaborate Cross-Functionally: Work with brand, regional product marketing teams, and sales to improve content distribution and audience engagement.
• Think Big: sets ambitious goals, thinks beyond the immediate and works outside of own area for insight and inspiration to excel
• Own the Outcome: takes a high degree of personal accountability and ownership, and embraces a customer-centric approach to prioritization, planning, and work

Requirements

• Proven Experience: 5+ years of experience in digital, performance, or growth marketing, with direct ownership of channel results.
• SEO Expertise: Strong hands-on SEO experience across technical SEO, content optimization, keyword strategy, and measurement, including working with web or development teams to implement technical fixes.
• AI Search/GEO Experience: Experience experimenting with AI search or GEO, such as tracking brand presence in AI-generated answers or adapting content structure for AI discovery.
• Paid Media Management: Hands-on management of paid media in Google Ads, LinkedIn Ads, or similar platforms, including budget ownership.
• Analytics & Tools Proficiency: Proficiency with Google Analytics, Google Search Console, and SEO tools such as SEMrush, Ahrefs, or similar platforms.
• Commercial Acumen: Strong analytical and testing skills, with the ability to interpret performance data, identify opportunities, and make optimization decisions independently.
• MarTech Experience: Experience working with marketing technology and automation platforms, including Salesforce or similar CRM and marketing automation tools

Preferred

• B2B Experience: B2B experience with long, complex sales cycles in scientific, healthcare, industrial, or technology markets.
• Global Scope: Experience supporting multiple regions or global markets.
• AI-Driven Efficiency: Experience using AI and automation to improve marketing efficiency or digital performance
• Travel Requirement: Willingness to travel approximately 20% of the time

Benefits

• we offer competitive salaries, an annual bonus program, and comprehensive medical benefits, as well as tuition reimbursement, flexible hours, parental and adoption leave, on-site services, and support networks, all so that you are ready to meet life's experiences.