Digital Marketing Manager - Corporate Office

Responsibilities

• Digital Media Ownership: • Serve as the main point of support and strategic lead for digital marketing across Coury’s core brand hotels. • Partner with external agencies to monitor campaign performance, budget pacing, and ROI. • Load, manage, and reconcile digital media funds directly for properties as needed. • Monitor key performance indicators (CPC, ROAS, share, conversions) and optimize opportunities.
• Brand Liaison: • Serve as the primary liaison between property marketing managers, property leaders and brand systems (marriott.com/property, hilton.com/property), maintaining strong working knowledge of brand platforms and best practices. • Provide brand.com edit suggestions and reporting on requested changes, ensuring content is accurate, optimized, and aligned with brand standards. • Guide image best practices and manage image uploads across branded property websites. • Assist properties with transactional email marketing best practices for hotels and restaurants, including template setup, deliverability, and engagement. • Troubleshoot property-level issues and escalate platform-level concerns to brand support as needed. • Support evolving search strategies, including SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), to improve hotel visibility and accuracy across traditional search engines, AI-powered search platforms and large language models (LLMs). New Paid Media Tactics: • Assist with the launch and ongoing maintenance of new paid media tactics, including geo-fencing advertising. • Support execution and management of LinkedIn advertising campaigns. • Assist with paid social advertising campaigns across relevant platforms. • Monitor performance of new tactics and recommend optimizations as they scale across the portfolio. Digital Reporting: • Maintain accurate, up-to-date data entry across marketing platforms, tracking sheets, and reporting tools. • Format and prepare recurring performance reports for internal stakeholders and property teams. • Support the Senior Director, Digital Marketing in compiling and formatting data for leadership and asset manager presentations. • Ensure data accuracy and consistency across reporting dashboards (GA4, Looker Studio, and related platforms). Google Ads Auditing & Optimization: • Conduct routine audits of property-level Google Ads accounts. • Perform keyword research to identify optimization opportunities and gaps in coverage. • Recommend edits to keywords, ad copy, and targeting based on research findings and brand guidelines. • Ensure all paid search activity complies with Marriott, Hilton, other franchise partners and Coury brand standards.

Requirements

• Minimum of 4 years’ experience in digital marketing, including SEO, website strategy, and social media marketing; hospitality experience preferred.
• Working knowledge of Google Ads, keyword research tools, and paid media fundamentals.
• Familiarity with Marriott and/or Hilton branded website platforms a plus.
• Working knowledge of AI-powered marketing tools, LLMs and emerging digital search trends, with an understanding of their application to content optimization, digital visibility and marketing efficiency.
• Proficiency in Microsoft Excel and data reporting/formatting; familiarity with GA4 and Looker Studio a plus.
• No certifications required; Google Ads or related digital marketing certifications a plus.
• Strong attention to detail, organizational, and communication skills.
• Ability to manage multiple properties and competing priorities simultaneously in a remote environment.

Preferred

• Hospitality experience preferred
• Familiarity with Marriott and/or Hilton branded website platforms a plus
• GA4 and Looker Studio familiarity a plus
• Google Ads certifications a plus
• Experience with AI-powered marketing tools, LLMs and emerging digital search trends, with an understanding of their application to content optimization, digital visibility and marketing efficiency