Responsibilities

• Brand & Demand Communications
• Develop and manage external communications that support Impact’s brand, thought leadership, campaigns, events, and business priorities through email and organic social media.
• Support internal communications initiatives that keep employees informed, engaged, and aligned around company updates, campaigns, events, and key marketing initiatives.
• Partner with leadership, people ops, sales, and marketing teams to ensure communication plans are clear, timely, and consistent across audiences.
• Translate business priorities into audience-focused messaging for internal and external channels.
• Maintain a strong understanding of Impact’s brand voice, messaging, buyer personas, and campaign strategy to ensure consistency across communications.
• Identify opportunities to improve communication workflows, stakeholder alignment, and message clarity.
• Support public relations strategy alongside the Sr. Director, Demand Generation and Content Director to secure media outlet opportunities, press releases, and broader communications planning.
• Email Marketing & ABM Nurture
• Own the strategy, planning, execution, and optimization of email marketing programs, including newsletters, nurture campaigns, event promotions, webinar follow-ups, and campaign-based email sends.
• Develop email strategies that support audience engagement, lead nurturing, pipeline influence, and customer and prospect education.
• Partner with marketing operations and demand teams to support segmentation, personalization, list strategy, and campaign performance tracking.
• Build and optimize nurture journeys that guide prospects and customers through the buyer journey with relevant, timely content.
• Analyze email performance metrics such as open rate, click rate, click-through rate, unsubscribe rate, engagement trends, conversion impact, and email health scores.
• Continuously test subject lines, CTAs, content formats, audience segments, and send strategies to improve performance.
• Ensure email campaigns follow brand standards, compliance requirements, and best practices for deliverability and engagement.
• Organic Social Media
• Lead organic social media strategy and execution across Impact’s priority platforms, ensuring content supports brand awareness, thought leadership, audience engagement, recruiting, advocacy, and demand generation.
• Ensure social content aligns with Impact’s brand voice while adapting tone, format, and messaging for each platform.
• Review social performance data to identify what content drives engagement, reach, shares, traffic, and conversions.