Responsibilities

• Own digital performance for assigned brand websites and digital properties — traffic quality, engagement, site performance, and conversion-oriented outcomes — using data-driven insights to optimize across UX, organic search, and paid media in partnership with the relevant COEs.
• Develop and maintain digital roadmaps for assigned brands, aligned to brand objectives and the portfolio prioritization framework.
• Translate brand and business priorities into clear, sequenced digital plans with defined outcomes, owners, and timelines.
• Prioritize opportunities across assigned sites based on impact, effort, customer value, and available resources.
• Identify and drive conversion-focused improvements across forms, CTAs, landing pages, content pathways, product discovery, and user journeys.
• Optimize dealer locator and partner conversion journeys, assisted commerce experiences, and lead capture where relevant to assigned brands.
• Partner with the UX COE, Web Operations, creative, and development teams to scope, brief, and ship experience improvements, and validate outcomes post-launch.
• Champion UX and content effectiveness standards across assigned properties, escalating systemic issues with recommended solutions.
• Turn performance reporting into insight, implication, and recommended action for brand stakeholders and digital leadership.
• Monitor site and journey performance against defined success measures; identify trends, anomalies, and opportunities early.

Requirements

• 5–8 years of progressive digital marketing experience, including direct accountability for website or digital experience performance in a multi-brand, multi-site, or enterprise environment.
• Demonstrated ability to build and execute digital roadmaps and translate business priorities into actionable, sequenced plans.
• Strong working knowledge of web analytics (Google Analytics 4 or comparable), with a track record of converting data into insights and recommended actions.
• Practical understanding of SEO, conversion optimization, UX principles, and lead generation across the customer journey.
• Experience operating in a matrixed or shared-services model, delivering outcomes through teams you do not directly manage.
• Strong prioritization and stakeholder management skills, with the ability to manage competing demands across multiple brands.
• Crisp written and verbal communication, including the ability to summarize performance and recommendations clearly for senior audiences.

Preferred

• Experience supporting dealer-distributed, assisted-commerce, or B2B2C business models where conversion happens through partner channels.
• Familiarity with enterprise CMS platforms (Optimizely, Adobe Experience Manager, or comparable) as a stakeholder or requester.
• Demonstrated use of AI tools to improve planning, analysis, content operations, or workflow efficiency.
• Exposure to experimentation/testing programs, SEO platforms (Conductor, Semrush, or comparable), or web measurement concepts such as tag management.
• Background in marine, outdoor recreation, consumer electronics, or manufacturing verticals is a plus.

Benefits

• medical, dental, vision
• paid vacation
• 401k (up to 4% match)
• Health Savings Account (with company contribution)
• well-being program
• product purchase discounts and much more
• Details about our benefits can be found here .