Responsibilities

• Develop and execute strategies to grow Bethel Music's fan base across owned and paid channels.
• Identify and test new acquisition opportunities, audiences, and platforms.
• Build and execute data-led communication strategies across email and SMS to drive engagement, conversion, and retention across key audience segments.
• Oversee end-to-end delivery of CRM campaigns, ensuring high quality, on-time execution, and consistency across touchpoints.
• Manage the email and SMS calendar, including campaigns, automations, and lifecycle flows.
• Write and/or oversee email copy and wireframes.
• Manage list health, segmentation, deliverability, and compliance.
• Design, build, and optimize the end-to-end marketing funnel across streaming, subscribers, ticket sales, and e-commerce.
• Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and emerging platforms.
• Manage budgets, creative testing, and audience targeting to hit efficiency and growth goals.

Requirements

• 3+ years in digital/performance marketing, with hands-on experience running paid social and search campaigns.
• Proven track record growing an audience and managing CRM and marketing funnels.
• Strong command of email and SMS platforms (e.g., Klaviyo, Mailchimp, Rivet, Laylo), including automation and segmentation.
• A test-and-learn mindset toward emerging AI tools, with curiosity about applying them across CRM, advertising, and content workflows. (e.g., ChatGPT, Claude, Gemini)
• Fluency with analytics tools (Google Analytics, Meta Ads Manager, platform-native dashboards).
• Excellent copywriting instincts and an eye for brand-aligned creative.
• Experience in music, media, ministry, or a faith-based organization preferred.
• Familiarity with Bethel Music's mission and values is preferred.
• Self-starter.
• Team player.

Benefits

• Unlimited Paid Time Off (PTO) – Take the time you need to rest, recharge, and care for personal matters.
• Unlimited Paid Sick Leave – Provided to support your health and recovery when you’re ill or caring for an immediate family member.
• Generous Paid Holiday Schedule – Additional time off in recognition of major holidays.
• Paid Parental Leave – 8 weeks of fully paid leave to bond with your new child.
• Health Insurance – Choose from three medical plan options. Bethel Music covers 70% of the employee premium and 60% of dependent premiums.
• Dental & Vision Insurance – Comprehensive plans available to help you and your family maintain overall health.
• Life & Accident Insurance – Group Life and AD&D coverage up to $30,000, fully paid by Bethel Music.
• Optional Coverage:
• Voluntary Term Life Insurance – Additional coverage available for you and your dependents.
• Voluntary Short-Term Disability (STD) – Income protection if you’re unable to work due to a qualified injury or illness.