Responsibilities

• Own the CPL approach across paid media channels, including goals, priorities, measurement, and performance follow-through.
• Build channel and audience strategies that increase qualified lead volume while improving lead quality, conversion rates, and cost efficiency.
• Work with CRM, sales, analytics, and agency teams to understand how leads are converting and adjust media plans based on what is working.
• Create and manage a practical testing plan across audiences, creative, offers, landing pages, bidding strategies, and lead forms.
• Recommend budget shifts, channel mix changes, and growth opportunities based on performance trends and business priorities.
• Paid Search:
• Lead paid search strategy for lead acquisition, including keyword structure, bidding, campaign setup, and conversion improvement opportunities.
• Guide updates to ad copy, audience signals, feeds, landing pages, and lead forms to improve CPL and lead quality.
• Manage agency or platform execution, review performance, and make sure recommendations are tied to business goals and budget expectations.
• Paid Social

Requirements

• Bachelor’s Degree in Marketing, Business, Advertising, or related field.
• 5–8+ years of performance marketing experience, including ownership of lead generation strategy, paid media optimization, and measurable results.
• Experience managing paid media budgets, pacing, forecasting, agency relationships, and cross-functional projects.
• Experience optimizing campaigns toward CPL, CPA, ROAS, or lead-to-sale goals.
• Experience working within retail, ecommerce, automotive, marine, or high-consideration purchase categories preferred.
• Deep understanding of performance marketing channels (paid search, paid social, programmatic, affiliate).
• Strong knowledge of attribution models, tracking infrastructure, and ad tech platforms (Google Ads, Meta, Adobe Analytics, CRM integrations, etc.).
• Experience with lead funnel optimization, including landing pages, forms, and conversion flows.
• Strong analytical and presentation skills, with the ability to turn performance data into clear recommendations.
• Strong understanding of lead quality vs. volume trade-offs and downstream conversion impact.

Preferred

• Experience working within retail, ecommerce, automotive, marine, or high-consideration purchase categories preferred.

Benefits

• Relocation Packages Available