Responsibilities

• Develop and implement a comprehensive digital marketing strategy for AtlantiCare website presence – external patient-facing site and internal employee web experience; gain consensus on digital roadmap and ensure project scope, timelines, and KPIs are defined; manage implementation to ensure on-time and on-budget launches.
• Oversee Website Production, Maintenance and Optimization to ensure platform-agnostic, optimal patient experience across desktop, mobile, and tablet; manage RFPs and vendor selection from ideation to execution; improve website design, content, functionality, and integration with critical systems (CRM, chat, provider directory, etc) for engagement and patient conversion; include site accessibility, content updates, emergency messaging and SEO management.
• Provide Analytics and Reporting on defined KPIs; identify opportunities to drive website and marketing campaign effectiveness; ensure site uptime in bug-free environment; implement A/B testing to optimize user funnel and campaign performance.
• Agency Management & Leadership: Manage third-party agencies and vendors for digital platforms; collaborate with cross-functional internal stakeholders on system enhancements, integrations, and upgrades.
• Standards & Compliance: Maintain knowledge of digital marketing standards and best practices; ensure compliance with data privacy policies and healthcare regulations; keep team informed of policy and data usage changes and emerging issues.
• Trends and Landscape: Evaluate emerging technologies and provide thought leadership and recommendations for adoption.
• Support organizational goals by providing quality customer service, participating in performance improvement efforts and demonstrating teamwork and cooperation.

Requirements

• Bachelor’s Degree in marketing, communications or business required.
• Minimum of 7 years as a Digital Manager building and managing web experiences at an organization with similar complexity required; healthcare experience preferred.
• Working knowledge of technical processes and platforms including web analytics, data visualization, CMS, CRM, and HTML required.
• Experience managing the execution of programs through 3rd party agency partners required.
• Strong analytical skills and data-driven thinking.
• Strong project management, budget management, and verbal & presentation communication skills required.
• Proven capability to develop internal talent required.
• Team player who collaborates well with colleagues.
• Ability to work in fast-paced environment including off hours when needed to address critical health system issues or website updates.

Preferred

• Healthcare experience preferred
• Master’s degree preferred

Benefits

• Generous Paid Time Off (PTO)
• Medical, Prescription Drug, Dental & Vision Insurance
• Retirement Plans with employer contributions
• Short-Term & Long-Term Disability Coverage
• Life & Accidental Death & Dismemberment Insurance
• Tuition Reimbursement to support your educational goals
• Flexible Spending Accounts (FSAs) for healthcare and dependent care
• Wellness Programs to help you thrive
• Voluntary Benefits, including Pet Insurance and more
• Benefits offerings may vary based on position and are subject to eligibility requirements.