Digital Marketing Manager

San Jose, CA (On-site)

$119K/yr – $172K/yrSenior Level5+ years expFull time

Posted 10 days ago

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Job Summary

Own the end-to-end digital experience for Altera.com, leading strategy, UX and visual design, content governance, analytics, and cross‑functional delivery.

Lead roadmap and execution across design, content, analytics, and technology partnerships.
Align with IT, marketing, sales, and agency partners while managing risks, budgets, and timelines.
Drive optimization, SEO, and data-informed improvements to conversion and engagement.

Job Description

Responsibilities

Lead the creation and execution of the Altera.com digital experience roadmap to improve customer experience, increase engagement, and build new functionality.
Collaborate with IT to drive the technology architecture for Altera.com, ensuring seamless integration and optimal performance across all components.
Lead UX design initiatives to enhance user engagement and satisfaction, ensuring a seamless experience across devices.
Lead the visual design direction for Altera.com, translating brand standards into compelling, accessible, and consistent digital experiences.
Guide the development and review of wireframes, prototypes, page templates, and reusable design components in partnership with creative, UX, and development teams.
Utilize emerging technologies such as generative AI and LLMs to deliver transformative improvements in user experience.
Continuously optimize the digital experience by implementing A/B testing, improving SEO, and deploying analytics and improving conversion rates.
Utilize SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, or Moz) to analyze content performance and implement strategies to enhance search engine visibility and content findability.
Define and streamline processes to ensure high-quality content creation aligned with best practices.
Provide strategic guidance to business content developers to improve the end-customer experience.

Requirements

Bachelor's degree in a STEM- or business-related field.
5+ years of experience in web technology, digital experience, or website program delivery, including 3+ years leading cross-functional teams and complex projects with business, creative, agency, and IT stakeholders.
3+ years of experience managing large-scale public websites, digital redesigns, or platform implementation projects.

Preferred

Experience in the semiconductor industry and with customer journeys from awareness through adoption.
Experience directing or partnering on visual design, design systems, responsive web design, prototyping, and digital accessibility.
Strong presentation and communication skills with the ability to engage and influence executive leadership.
Strong project management skills with the ability to manage complex initiatives, timelines, budgets, risks, vendors, and multiple stakeholders.

Altera

Altera: Accelerating InnovatorsAltera provides leadership programmable solutions that are easy-to-use and deploy in applications from cloud to edge, offering limitless AI possibilities. Our end-to-end broad portfolio of products including FPGAs, CPLDs, Intellectual Property, development tools, System on Modules, SmartNICs and IPUs provide the flexibility to accelerate innovation. Altera is helping to shape the future through pioneering innovation that unlocks extraordinary possibilities for everyone on the planet.

Founded in 1983

San Jose, California, USA

1.8K employees (103 in marketing)

www.altera.com