Senior Director Digital & Growth Marketing
Jack in the Box
California, MO (Remote)
$180K/yr - $260K/yrIn-houseFull-timeSenior level10+ years exp.
3 hrs ago
Digital Marketing & Growth Coordinator
New York City, NY (On-site)
$65K/yr – $70K/yrMid Level2+ years expFull time
Posted 9 hrs ago
Job Summary
Own the end-to-end marketing workflow for hospitality properties, driving content creation, social media execution, and promotional campaigns across platforms with a focus on trends and partnerships.
- Content shoots and asset creation across outlets
- Social media planning, posting, and optimization
- Campaign collaborations with Marketing and outreach for partnerships
Job Description
Responsibilities
- Content Creation: Conduct content shoots with Backal Hospitality Group’s properties to capture food, beverage, and event content to be shared on socials, websites, and newsletters
- Social Media Engagement: Create, schedule, publish, and optimize content across Instagram, TikTok, and LinkedIn
- Trend Identification: Trends and opportunities relevant to restaurants, nightlife, private events, weddings, corporate meetings, and hospitality
- Promotions: Work with Marketing Department to execute promotional campaigns designed to drive table reservations, event RSVPs, ticket sales, private event inquiries, and repeat visits
- Website: Maintain and update websites to ensure content accuracy and relevance
- Profiles: Assist in maintaining and optimizing Google Business Profiles for multiple properties
- Partnerships: Work in partnership with the Marketing Department to research potential partnerships with brands, local businesses, influencers, hotels, tourism organizations, corporations, and event planners
- Creative: Collaborate to design compelling flyers, ads, and other promotional materials and create newsletters, ensuring consistent communication with subscribers.
Requirements
- A minimum of 2 years of transferable experience in marketing, social media content creation, graphic design, coupled with a strong knowledge of Canva, Squarespace, Eventbrite and similar creative tools.
Preferred
- Hospitality, restaurant, hotel, lifestyle, or consumer-brand experience is a plus.
Backal Hospitality Group
3.2 Glassdoor
Backal Hospitality Group is an ever-evolving collection of venues, event services, and investments, anchored in hospitality and inspired by New York.Backal Group currently operates and/or owns Apella, an Alexandria Event Space, Riverpark, and Little River on the edge of Manhattan’s East River; live music and game hall Cellar Dog in the West Village; the new Jazz Club at the Aman New York; recently re-opened TBar Restaurant in midtown Manhattan; and VERSA Restaurant and Rooftop in the Renaissance New York Midtown Hotel. The Event Management Firm State of the Art Enterprises is also part of Backal Group's portfolio of companies.In hospitality, relationships are everything. BHG welcomes our clients like family with warm, approachable, ego-free hospitality. We are committed to providing unconditional support, respect, trust, and loyalty to our clients and employees. We value empowerment, and support opportunities for growth, creativity, and innovation wherever they might be.
Founded in 2007
New York, New York, USA
59 employees (2 in marketing)
1% recommend to a friend
Salaries
Posted range
$65K/yr – $70K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
2 (3% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
1.7K
Traffic Source Mix
Search
48.9%
Direct
19.4%
Referral
10.1%
Social
4.7%
Paid
6.8%
Headcount Trend
Current headcount: ~59
News about Backal Hospitality Group
Links
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