Digital Marketing Coordinator

Responsibilities

• Digital Advertising & Lead Generation: Develop, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook, Instagram), and other relevant platforms.
• Generate qualified leads and support patient acquisition across multiple locations
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign effectiveness.
• Collaborate with management to plan and execute marketing initiatives that support company growth and revenue goals.
• Track, analyze, and report on digital marketing performance.
• Identify opportunities to improve brand awareness, lead generation, appointment bookings, and patient retention.
• Website Development: Manage, update, and maintain the company’s website to ensure accurate content, functionality, and a positive user experience.
• Create, update landing pages for promotions, treatments, and marketing campaigns.
• Implement SEO best practices to improve organic search rankings and website traffic.
• Monitor website performance and coordinate improvements as needed.

Requirements

• Bachelor’s degree in Marketing/ Digital Marketing/ Graphic Design or similar field preferred
• Minimum 3 years of hands-on digital marketing experience
• Strong working knowledge of Google Ads and Meta Ads Manager
• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and Canva
• Experience in website management, development, and maintenance (WordPresss)
• Knowledge of SEO, Google Analytics, digital marketing and performance metrics
• Experience with HubSpot or similar CRM platform is a plus
• Experience in the medical spa, aesthetics, healthcare, beauty, or wellness industry is preferred
• Strong organization, creative, analytical, and communication skills
• Ability to work well under pressure and manage multiple projects

Preferred

• Experience with HubSpot or similar CRM platform is a plus
• Experience in the medical spa, aesthetics, healthcare, beauty, or wellness industry is preferred

Benefits

• Medical/ Dental/ Vision insurance
• 401(k) matching
• Paid time off/ Holiday paid
• Employee discount
• Complimentary services
• Employee bonus plan
• Tuition reimbursement
• Health insurance
• Vision insurance
• Retirement plan