Digital Marketing Coordinator - Integrated Communications

Responsibilities

• Content Development & Multimedia Production
• Develop, produce, and edit short-form video and multimedia content for UNC Health's social media channels, with an emphasis on Instagram Reels, Facebook Reels, YouTube Shorts, and other emerging platforms.
• Lead ongoing production of short-form video content supporting UNC Health's annual strategic priorities, including patient stories, recruitment and workforce initiatives, clinical services, research, innovation, and systemwide campaigns.
• Collaborate with clinical experts, physicians, researchers, patients, teammates, and other stakeholders to identify and develop compelling storytelling opportunities that showcase the people and work of UNC Health.
• Capture and produce original video and photography in a variety of settings, including regular on-site visits to UNC Health hospitals and clinics throughout the Triangle, as well as other locations throughout North Carolina.
• Apply strong visual storytelling, editing, pacing, sound, graphics, captions, and platform-specific creative techniques to produce engaging, accessible, and audience-appropriate content.
• Develop creative concepts, scripts, storyboards, interview questions, and production plans for social media content and campaigns.
• Social Media Strategy & Execution
• Support the execution of UNC Health's social media strategy through the development and coordination of content supporting organizational priorities, executive communications, service lines, recruitment, research, and timely health care news.
• Monitor social media conversations, trends, and audience interests to identify opportunities for proactive content development, timely engagement, and increased visibility.

Requirements

• Bachelor's Degree required.
• Must demonstrate excellent written & oral communication skills and a strong understanding of web strategy & design principles. Experience with internet user behavior, web technology, social media marketing, analytics, and web functionality is preferred.

Preferred

• Bachelor's degree in marketing, communications, journalism, digital media, film production, or a related field.
• Three or more years of experience in social media management, digital marketing, multimedia production, or a related field.
• Demonstrated experience producing short-form video and multimedia content for social media platforms.
• A portfolio or examples of social media video, photography, or other multimedia work demonstrating creative ability and technical proficiency.
• Working knowledge of Adobe Premiere Pro and Adobe Photoshop for video editing, image editing, and graphic production.
• Proficiency with mobile video production and editing applications, such as CapCut, Edits, or comparable tools.
• Experience capturing and editing video using smartphones and other digital video equipment.
• Understanding of platform-specific video formats, specifications, editing techniques, and creative best practices.
• Experience with social media publishing, management, listening, and analytics platforms.
• Familiarity with artificial intelligence tools for content research, ideation, trend identification, and workflow optimization.