Digital Marketing Coordinator

Responsibilities

• Build and launch digital ad campaigns for shows at City Winery venues on platforms including Meta, Google, TikTok, StackAdapt, Vibe, and LinkedIn.
• Monitor and optimize ad spend, CPA, and ROAS so every dollar works as hard as possible.
• Write and refresh ad copy that matches the City Winery brand voice, priority keywords, and website messaging.
• Test new ideas across creative, audiences, and targeting, measure what works, and share what you learn with the team.
• Prepare weekly and monthly performance reports and turn the numbers into clear takeaways.
• Work with local marketing teams at each venue so campaigns support their show calendars and overall strategy.
• Help track progress against annual paid media goals.
• Implement AI Search and SEO tactics that improve search performance, including maintaining search listings and updating website content.
• Support other digital marketing priorities such as email, and SMS as needed.
• Keep up with digital advertising trends and bring new ideas to the table.

Requirements

• Bachelor's degree required; a degree in Marketing, Advertising, Communications, or a related field is preferred
• Strong written and verbal communication skills, and the curiosity to ask questions when something isn't clear
• A basic understanding of digital marketing concepts. Coursework, internships, and personal projects all count.
• Comfort with Google Workspace, especially spreadsheets
• Strong attention to detail and the ability to manage multiple deadlines on your own
• A tech-savvy mindset and interest in how AI tools can make marketing smarter and faster
• A genuine passion for music, food, wine, and live entertainment
• Based in New York City, with potential, occasional travel to other City Winery locations

Preferred

• Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, StackAdapt, Vibe, or similar platforms
• Familiarity with Google Analytics (GA4) or other analytics tools
• Experience managing local listings