Digital Marketing Automation Manager

Responsibilities

• Help shape and evolve marketing automation, personalization, and customer engagement capabilities by identifying opportunities to improve marketing effectiveness, operational efficiency, and customer experience through automation, process optimization, and emerging technologies
• Serve as a strategic advisor to cross-functional stakeholders, helping translate business objectives and customer needs into scalable automation solutions, customer journeys, and marketing technology capabilities
• Promote innovation and continuous improvement by evaluating emerging MarTech trends, recommending best practices, and supporting the development of automation roadmaps, standards, and future-state capabilities
• Serve as an enterprise SME for Adobe Marketo, providing leadership on platform architecture, governance, configuration standards, integrations, and best practices
• Define and maintain marketing automation operating models, data requirements, campaign frameworks, quality standards, and governance processes that support scale while managing risk
• Partner with Technology and MarTech teams to influence platform strategy and integration across Adobe Experience Platform (CDP), Salesforce, analytics platforms, and future customer engagement technologies
• Lead the design and enablement of sophisticated customer journeys, lifecycle programs, and personalization initiatives spanning acquisition, onboarding, engagement, retention, and advocacy experiences
• Establish frameworks for audience segmentation, behavioral targeting, decisioning, and dynamic content activation across channels
• Design and oversee the implementation of complex, high-impact automation programs that require advanced technical expertise and cross-functional coordination
• Partner with Analytics and business stakeholders to define measurement approaches, testing strategies, and reporting frameworks that connect marketing activity to engagement, conversion, customer value, and business outcomes.

Requirements

• 5 -10 years of experience in marketing automation, marketing operations, customer lifecycle marketing, CRM marketing, or related digital marketing disciplines
• Deep expertise administering and architecting solutions within Adobe Marketo, including complex automation, segmentation, lead and audience management, triggered communications, and personalization
• Demonstrated experience developing marketing automation strategies that support business growth, customer engagement, and operational scalability
• Strong understanding of customer journey orchestration, lifecycle marketing, personalization, and data-driven experience design
• Experience partnering across Marketing, Analytics, Technology, and business teams to lead complex initiatives in matrixed environments
• Strong analytical and problem-solving skills with experience using performance insights to influence strategy and decision-making
• Experience managing integrations between marketing automation platforms, CRM systems, customer data platforms, and related MarTech solutions
• Exceptional communication, stakeholder management, and consulting skills, with the ability to influence senior leaders and drive alignment

Preferred

• Experience working with or exposure to Adobe Experience Cloud technologies, including Adobe Customer Data Platform (CDP), Adobe Experience Platform (AEP), Adobe Analytics, or Adobe Target a plus
• Experience with Salesforce, Customer Data Platforms, or enterprise marketing technology ecosystems
• Adobe Marketo Engage Certification and other relevant Adobe certifications
• Experience establishing platform governance frameworks, operating models, or centers of excellence for marketing technology
• Familiarity with AI-driven marketing capabilities, customer decisioning platforms, and advanced personalization strategies
• Working knowledge of APIs, HTML, CSS, Velocity Scripting, or related technical concepts
• Experience within financial services, insurance, healthcare, or other highly regulated industries

Benefits

• Manulife University offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.