Digital Marketing Analyst

San Mateo, CA (On-site)

$70K/yr – $75K/yrMid LevelFull time

Posted 3 days ago

Job Summary

Own and optimize paid campaigns across multiple platforms, analyze performance, and collaborate with creative and product teams to drive scalable growth.

  • Own campaign strategy and prioritization
  • Lead testing and optimization initiatives

Job Description

Responsibilities

  • Building and monitoring ad campaigns in Google, Bing, Facebook, TikTok, and more digital advertising platforms
  • Analyzing performance data to help us hone our strategy
  • Writing clear, effective ads for diverse audiences across all of IXL’s brands
  • Designing and implementing tests to help us understand what kinds of copy, landing pages, audiences, and other factors make a clear impact on ad performance
  • Participating in team brainstorms for new campaign creative
  • Collaborating with our graphic design team to produce engaging creative
  • Meeting regularly with marketing team leaders for input on your work
  • Presenting your findings to other marketing and product team team members
  • Owning campaign strategy as you gain experience, taking the lead on choosing what projects to invest in and where to scale back
  • Thinking strategically about every detail and how it will impact performance, from the length of a YouTube video to the exact wording we use to pitch a new AI tool to the way a piece of influencer content may seem native to Instagram but not native to TikTok

Requirements

  • BA/BS degree with some experience in SEM, marketing, or data analysis
  • Strong analytical skills
  • Natural critical-thinking and problem-solving skills
  • Excellent writing and editing skills with a keen attention to detail
  • Intuition for marketing, someone who loves thinking about what gets a concept to really click for a consumer
  • Fluency in Excel and Google Sheets, especially Pivot tables
  • Go-getter mindset, proactive and driven
  • Creativity and curiosity
  • Fast learner with solid organizational skills
  • A passion for education and a desire to help us bring meaningful edtech to students around the world
IXL Learning logo

IXL Learning

3.4 Glassdoor

At IXL Learning, we are passionate about improving learning for all. We apply technology in thoughtful and innovative ways to unlock students' innate curiosity, creativity, and desire for knowledge.IXL’s award-winning personalized learning platform is used by more than 17 million students worldwide. With a comprehensive K-12 curriculum, individualized guidance, and real-time analytics, IXL meets the unique needs of each learner. And as the gold standard in educational technology, IXL is helping 95 of the top 100 U.S. school districts successfully use technology to improve teaching and learning. Studies have shown that IXL leads to higher test scores, predicts success, and benefits all students. Learn more about how IXL accelerates learning at www.ixl.com/research IXL Learning’s family of brands includes Rosetta Stone, the world’s leading language learning program; TeachersPayTeachers, the leading marketplace of educator-created resources; Education.com, the most comprehensive library of learning activities for K-8 students; Wyzant, the nation’s largest tutoring network; Vocabulary.com, the educational destination for improving literacy skills; SpanishDictionary.com, the world’s most popular Spanish-English dictionary and translation website; and ABCya, the creator of over 300 educational computer games and apps for kids.Hear what our employees love about working at IXL:"At IXL, I take pride in knowing that the code we deliver helps educators and parents better understand how their children are learning. And, it's motivating to work on a team with supportive and highly capable coworkers who genuinely care about each other, the product, and our customers." - Adam Singer, Engineering Project Lead"Solving engineering challenges to continually improve our product really keeps me engaged in my work." - Jestin Ma, Software Engineer

Founded in 1998
San Mateo, California, USA
5.3K employees (249 in marketing)
47% recommend to a friend
55% CEO approval

Salaries

Posted range

$70K/yr – $75K/yr

Taken straight from the job posting.

Marketing Analytics median pay in the United States

$110K/yr

Most pay falls between $85K and $159K. Based on 1,953 salaries.

See all IXL Learning salaries

Traffic Signals

Monthly Visitors
47.3M
Monthly Google Ads Budget
$941.7K
Traffic Source Mix
Search
28.6%
Direct
65.1%
Referral
5.1%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~5.3K
IXL Learning logo

Digital Marketing Analyst

IXL Learning · San Mateo, CA · On-site