Vicus Capital logo
Vicus Capital

Digital Marketer

State College, PA (On-site)

$40K/yr – $60K/yrMid LevelFull time

Posted 7 hrs ago

Job Summary

Own and drive digital marketing programs for Vicus Capital and partner advisors, delivering data‑driven campaigns, brand awareness, and ongoing optimization across SEO, paid media, and content initiatives.

  • Define strategy and coordinate cross‑team campaigns
  • Analyze KPIs to inform decisions and improve performance
  • Maintain editorial calendars and stay aligned with stakeholders

Job Description

Responsibilities

  • Work closely with the Marketing Manager to develop and evolve digital marketing strategy for both Vicus Capital and our partner financial advisors
  • Coordination and execution of online brand awareness campaigns, including email, social media, and paid advertising
  • Collaborate with the Advisor Engagement and Business Development teams to align campaigns with firm and advisor priorities
  • Conduct data analysis to track key performance indicators (KPIs) for online tools and campaigns; use reporting capabilities to inform future decision making
  • Website optimization for SEO, AEO, and GEO
  • Research market trends and A/B testing
  • Develop and maintain editorial calendars for both corporate and financial advisor stakeholders

Requirements

  • A self-starter with a high degree of professionalism
  • Bachelors degree and/or equivalent professional experience
  • Basic knowledge of the below is preferred:
  • WordPress
  • SEO, AEO, and GEO
  • Adobe Creative Cloud
  • Frontend/backend web development language(s) such as JavaScript, HTML/CSS, Python, etc.
  • Google Analytics
  • ChatGPT, AI Agents
  • Paid digital advertising

Preferred

  • WordPress
  • SEO, AEO, and GEO
  • Adobe Creative Cloud
  • Frontend/backend web development language(s) such as JavaScript, HTML/CSS, Python, etc.
  • Google Analytics
  • ChatGPT, AI Agents
  • Paid digital advertising

Benefits

  • Health, dental, and vision insurance
  • Group life and short-term disability insurance
  • 401(k) plan with a safe harbor employer contribution
  • A supportive, people-first culture where your work is valued and your growth is encouraged
  • Competitive salary based on experience
Vicus Capital logo

Vicus Capital

3.7 Glassdoor

A World-Class Experience in a First-Class PartnershipVicus Capital, Inc., is a boutique investment management and advisory firm. We specialize in the design and implementation of comprehensive wealth and security strategies on behalf of financial advisors to help investors accumulate, protect, and transfer wealth. Headquartered in State College, Pennsylvania, Vicus Capital has evolved into a dynamic, national financial services company. We are driven by our desire to understand and deliver on the unique needs and goals of financial advisors and their clients. At our core, we believe the lives of advisors and clients can be enriched through a partnership with an investment management firm focused on professional guidance delivered through a world-class service experience.Financial Planning and Investment Advisory Services offered through Vicus Capital, Inc., a federally Registered Investment Advisor.

Founded in 1978
State College, Pennsylvania, USA
37 employees (2 in marketing)
www.vicuscapital.com
1% recommend to a friend
0% CEO approval

Salaries

Posted range

$40K/yr – $60K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United States

$80K/yr

Most pay falls between $66K and $105K. Based on 1,330 salaries.

See all Digital Marketing salariesSee more Digital Marketing jobs
See all Vicus Capital salaries

Marketing Team

Marketing Team Size
2 (5% of company)
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
2.9K
Traffic Source Mix
Search
23.2%
Direct
36.7%
Referral
10%
Social
5.2%
Paid
8.9%

Headcount Trend

Current headcount: ~37
Vicus Capital logo

Digital Marketer

Vicus Capital · State College, PA · On-site