Digital Growth Marketing Manager

Responsibilities

• Organic social and content
• Plan and run a content calendar across Facebook, Instagram, TikTok, and YouTube, tailored to each school's community.
• Write posts, short-form video concepts and captions that speak to parents, students and educators.
• Turn student stories, teacher spotlights and program wins into content that builds trust.
• Grow followers and engagement, and respond to comments and messages in a timely, on-brand way.
• Be comfortable on camera, or bringing in outside content creators.
• Paid campaigns
• Build, launch and manage paid campaigns on Meta, Google Search, YouTube and other channels as needed.
• Set targeting by geography, audience and enrollment window, and manage budgets across multiple schools.
• Run A/B tests on audiences, creative and offers, and reallocate spend toward what converts.

Requirements

• 3+ years in growth, performance or digital marketing with ownership of lead generation results
• Hands-on experience running paid campaigns on Meta and Google Ads, including budgets and optimization
• A track record of growing organic social channels with content you planned and wrote
• Experience directing creative work and giving clear, useful feedback to designers and editors
• Comfort building and editing landing pages in a CMS (WordPress, Webflow, HubSpot or similar)
• Experience with a CRM and marketing automation to manage leads and build nurture flows
• Strong analytics skills: GA4, UTMs, conversion tracking and turning data into decisions
• Clear, warm writing that speaks to parents and students, not just marketers
• Ability to manage several schools or campaigns at once without dropping details

Preferred

• Enrollment marketing experience for schools, colleges, charter or virtual programs
• Familiarity with K-12 audiences, school calendars and district communications
• Basic design or video editing skills (Canva, Figma, CapCut, Adobe)
• Experience with SMS marketing and text-based follow-up