Demand Generation & Marketing Technology Specialist
StockIQ
USA (Remote)
$75K/yr - $85K/yrIn-houseFull-timeMid level3+ years exp.
21 hrs ago
Digital Demand Specialist
Pleasanton, CA (On-site)
$110K/yr – $150K/yrMid Level3+ years expFull time
Posted 1 day ago
Job Summary
Own the digital demand generation strategy and drive qualified traffic and pipeline impact across paid, organic, social, and SEO.
- Direct the digital agency and manage performance
- Collaborate with product management and marcom to drive content that improves search visibility and conversions
- Track pipeline and revenue impact using Salesforce and Clari
Job Description
Responsibilities
- Own digital demand generation strategy across paid, organic, social, SEO and AEO/GEO to drive qualified traffic and quote requests.
- Direct our digital agency, Supreme Optimization, setting priorities, managing projects and holding the team accountable for performance.
- Partner with product management and marcom to develop content that drives search visibility, engagement and conversions.
- Expand our presence in AI search through content optimization and strategic third-party placements.
- Continuously improve website conversion rates, particularly quote request landing pages and forms.
- Track opportunities through Salesforce & Clari to measure pipeline contribution, revenue impact and return on investment.
- Manage the email deployment calendar to drive consistent engagement and demand across the product portfolio.
- Own Unchained Labs' LinkedIn company page strategy, content calendar and performance.
- Analyze channel performance, identify opportunities for improvement and recommend where to invest to generate more demand.
Requirements
- Bachelor's degree in biology or a related field, or 3–5 years of experience working for a life sciences company.
- Hands-on experience with digital marketing channels, including paid media, SEO, social and email.
- Experience with CRM and marketing analytics platforms, including Salesforce, Google Analytics or similar tools.
- Proven ability to connect marketing performance to pipeline and revenue.
- Experience managing agencies and coordinating cross-functional projects.
- Strong writer who can turn technical science into clear, punchy copy.
Unchained Labs
2.6 Glassdoor
Here’s the deal. We’re all about helping biologics and gene therapy researchers break free from tools that just don’t cut it. Unleashing problem-tackling solutions that make a huge difference in the real science they do every day. That’s our mantra, our promise and we own it. We are located in Pleasanton, CA and can be found online at www.unchainedlabs.com.
Founded in 2015
Pleasanton, California, USA
211 employees (9 in marketing)
24% recommend to a friend
30% CEO approval
Salaries
Posted range
$110K/yr – $150K/yr
Taken straight from the job posting.
The middle of this range ($130K) is 65% above the median base salary for Demand Generation Specialist roles in the United States ($79K).
Demand Generation Specialist median pay in the United States
Most pay falls between $71K and $88K. Based on 45 salaries.
Marketing Team
Marketing Team Size
7 (3% of company)
Median Career Experience
12 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$285M
Last Raise
$155M
Debt Financing, 5 years ago
Funding History
- Aug 2021Debt Financing • $155M
- May 2019Debt Financing • $50M
- Mar 2018Series D • $17M
Traffic Signals
Monthly Visitors
36.9K
Monthly Google Ads Budget
$12.2K
Traffic Source Mix
Search
42.6%
Direct
43.4%
Referral
6.7%
Social
6.1%
Paid
1%
Headcount Trend
Current headcount: ~214
News about Unchained Labs
Links
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