Digital Content & UX Specialist

New York City, NY (Hybrid)

$67K/yr – $80K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own content governance and UX aligned publishing across CMS and DAM, then drive CRO progress with cross functional partners to keep pages consistent and measurable.

  • CMS/DAM content tagging and auditing to support on-brand UX and scalable ecommerce experiences.
  • QA and UX consistency checks on customer pages to meet KPIs and fix issues quickly.
  • Cross-functional CRO roadmap ownership with documented templates and guidelines to improve efficiency and outcomes.

Job Description

Responsibilities

  • Collaborate with designers, merchandisers, developers, and marketers to ensure site content is applying user experience best practices while also being on brand
  • Maintain, update, and organize content across our CMS, various admin platforms, and our DAM (Digital Asset Management Tool)
  • Tag, categorize, and audit content accurately, following established taxonomies and guidelines
  • QA content across pages to catch errors, inconsistencies, and formatting issues
  • Track performance tied to content changes and ensure KPIs are being met while optimizing appropriately
  • Review customer-facing pages for UX and UI consistency and best practice, flagging issues and seeing them through to resolution
  • Assist in documenting templates, page structure updates, and content guidelines for consistency and measuring success
  • Support the creation of mockups or annotated screenshots to communicate proposed changes
  • Participate in feedback rounds on new designs or content updates, offering clear and constructive notes
  • Project manages CRO roadmap and keeps cross functional members (both internal and external) accountable
J.McLaughlin logo

J.McLaughlin

3.9 Glassdoor

How It StartedIt all began in 1977, with one iconic vision brought to life by two brothers, Kevin and Jay McLaughlin.A timeless lifestyle brand with a legacy of style and a spirit of connection Timeless StyleWe pride ourselves in creating effortless and enduring styles with a modern twist.Thoughtfully designed with impeccable craftsmanship, original colors and prints, and innovative fabrics. From cool to classic, chic to witty – all that matters is where each style will take you and all the ways you’ll make it yours. Stores That Feel Like HomeWe have over 170 beautiful stores on the most charming streets in the United States. True to the McLaughlin brothers’ vision, each store is entirely unique, attentively designed to reflect the town’s color, character, and architecture. Local and LoyalJ.McLaughlin has always strived to create a company culture of “being good neighbors.” Philanthropists at our core, giving back in our local communities is paramount to J.McLaughlin.We are proud to host over 1650 events a year giving back to 900+ trusted charitable organizations and nonprofits. The CompanyHeadquartered in Greenpoint, Brooklyn, our expansive industrial-chic HQ includes our corporate office, customer service center, photo studio, print library, and operations.

Founded in 1977
Brooklyn, New York, USA
369 employees (46 in marketing)
73% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
486.3K
Monthly Google Ads Budget
$178.6K
Traffic Source Mix
Search
23.3%
Direct
63.9%
Referral
5.1%
Social
5.5%
Paid
1.9%

Headcount Trend

Current headcount: ~371

Marketing Team

Marketing Team Size
22 (6% of company)

Funding

Last Raise
Debt Financing, 14 years ago

Funding History

  • Dec 2011
    Debt Financing
  • Nov 2011
    Private Equity

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