Responsibilities

• Organic Social Strategy & Editorial Planning
• Develop platform‑specific organic social strategies (Instagram, TikTok, YouTube, Pinterest, Meta).
• Own the always‑on editorial calendar, integrating campaign priorities, launches, and seasonal moments.
• Localize and adapt global social and creative toolkits for the U.S. market, ensuring brand cohesion.
• Partner with Brand, Creative, Retail, and Digital teams to ensure unified storytelling.
• Content Creation & Creative Excellence
• Define campaign objectives, needs and priorities with Brand Marketing team while managing launch timelines by channels.
• Responsible for key visuals and brand campaign look and feel while adapting global toolkits and managing necessary approvals.
• Lead the content production plan across social, D2C, and owned channels (lifestyle imagery, short form video, PDP imagery, blogs and recipes).
• Leveraging the brand creative toolkit that establishes brand vision, direct and style photoshoots to ensure visual craft, channel fit, and brand consistency.
• Manage end-to-end creative development with internal teams and agencies
• Ensure all content reflects Lindt's premium aesthetic and delivers against commercial objectives.
• Manage the MikMak social commerce platform ensuring premium landing pages for social campaigns
• Copywriting as needed.
• AI-Powered Content Development
• Leverage cutting edge AI tools to scale ideation, scripting, visual generation, and asset versioning
• Maintain AI prompt libraries, brand-safe workflows, and quality standards.
• Use data signals and platform insights to iterate creative for maximum effectiveness.
• Community Management & Social Listening
• Manage daily publishing, community engagement, moderation, issue escalation and crisis management.
• Track emerging trends, competitor moves, and relevant cultural moments via social listening.
• Recommend agile content or engagement opportunities based on real‑time insights.
• Owns and maintains Lindt Tone of Voice within the guidelines.