Digital Content Senior Communication Specialist

Responsibilities

• Multi-Channel Organic Social: Create, schedule, and execute engaging B2B social content across corporate channels (LinkedIn, Facebook, Instagram, X, YouTube) to support brand awareness and strategic marketing campaigns.
• Paid Social Media Strategy: Develop, build, and optimize paid social media ad campaigns to amplify reach, support corporate priorities, and drive targeted B2B audience conversion.
• Employee Advocacy Program: Manage the corporate social media advocacy platform distributing content newsletters, onboarding participants, and training employees on building their professional brands on LinkedIn.
• Executive & CEO LinkedIn Management: Partner with executive leadership and the Chief Communications Officer to develop content strategy, draft, and publish weekly posts for Veolia’s North America CEO LinkedIn account.
• Copywriting & Publication Support: Write, edit, and curate compelling B2B copy for digital campaigns, blogs (managed via HubSpot), and press releases.
• Visual & Short-Form Video Assets: Design eye-catching graphics and produce/edit short-form promotional videos using tools such as Canva, PlayPlay or equivalent tools.
• Editorial & PR Support: Assist with video scriptwriting, interview coordination, and daily media monitoring/news reports as needed.
• Daily Web Operations: Build, update, edit, and publish digital content within the Drupal Content Management System (CMS), ensuring strict adherence to brand standards, accessibility, and high visual quality.
• Campaign & Landing Page Support: Collaborate between marketing, communications, and business development leads to create and publish dedicated campaign landing pages, blogs, and corporate messaging updates.
• Technical & On-Page SEO: Understand and implement core Search Engine Optimization (SEO) best practices across corporate web properties, including keyword placement, metadata, content structuring, and internal linking.

Requirements

• Education: Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or equivalent practical experience.
• Experience: Minimum 5 years of progressive experience in digital content management, social media, or digital marketing for a B2B organization or agency.
• Corporate Environment: Proven comfort operating effectively within a matrixed corporate structure and coordinating with stakeholders across various management levels.
• CMS proficiency: Hands-on proficiency updating and managing web content (experience with Drupal and Hubspot is preferred).
• Social Platforms & Paid Ads: In-depth knowledge of organic B2B social channels, employee advocacy tools, and executing targeted paid social ad campaigns.
• SEO & AI Search Literacy: Applied understanding of traditional SEO and enthusiasm for adapting content strategies for AI/LLM search engines.
• Visual Design & Video Production: Functional skills in graphic creation and short-form video editing tools (e.g., Canva, PlayPlay, CapCut, or Adobe Creative Suite).
• Analytics & Management Systems: Familiarity with social management platforms, web analytics tools, and workflow management systems.
• Agile "Doer" Mindset: Highly motivated self-starter with a strong operational work ethic and the desire to contribute to higher-level campaign strategy discussions.
• Communication Skills: Excellent written and verbal communication skills, with the polish and confidence required to interface with C-suite executives.

Benefits

• Benefits: Veolia’s comprehensive benefits package includes paid time off policies, as well as health, dental, vision, life insurance, savings accounts, tuition reimbursement, paid volunteering and more. In addition, employees are also entitled to participate in an employer sponsored 401(k) plan, to save for retirement.