DIGITAL CONTENT PRODUCER

Responsibilities

• Execute our social media strategy aligned with Vybond’s commercial growth objectives.
• Manage Vybond’s presence across LinkedIn, Facebook, Instagram, YouTube, TikTok, and future digital platforms.
• Create monthly, quarterly, and annual content calendars with a consistent publishing cadence.
• Build brand awareness and engagement across Vybond business segments and brands, including HVAC, Building & Construction, Industrial, Retail, Consumer, and Specialty Adhesives.
• Use social media to support customer acquisition, lead generation, product education, recruiting, and employer-brand initiatives.
• Serve as Vybond’s primary digital content creator and storyteller, owning projects from concept and scripting through filming, editing, approval, and publication.
• Plan, stage, shoot, and edit professional product demonstration videos showcasing product features, installation methods, application techniques, problem-solving capabilities, and performance benefits across Vybond’s product portfolio.
• Create hands-on demonstrations of tapes, sealants, adhesives, HVAC products, Building & Construction solutions, and Consumer/DIY products for contractors, distributors, end users, and retail customers.
• Partner with Product Management, Technical Services, Sales, and R&D to translate technical product attributes into clear, engaging visual demonstrations for social media, websites, e-commerce channels, customer training, and sales support.
• Produce how-to videos, installation tutorials, product comparisons, testing demonstrations, application success stories, and troubleshooting content that supports product adoption.

Requirements

• Bachelor’s degree in marketing, Communications, Journalism, Digital Media, Business, or a related field, or equivalent relevant experience.
• 2-5 years of experience in social media management, videography, video editing, digital marketing, or content creation.
• Portfolio demonstrating successful video, photography, social media, and product-focused content.
• Strong filming, lighting, audio, photography, interviewing, and post-production skills.
• Experience managing business accounts on LinkedIn, Facebook, Instagram, YouTube, and TikTok.
• Excellent writing, editing, communication, organization, and project-management skills.
• Ability to work independently, manage multiple deadlines, and collaborate across functions.
• Comfort working safely in manufacturing facilities and active jobsite environments.
• Travel approximately 25-50% throughout North America to manufacturing facilities, customer locations, trade shows, and job sites for content capture and event support.
• Comply with all Vybond safety policies, PPE requirements, and customer-site safety protocols while capturing content.