Content Marketing Manager

Responsibilities

• Own Column’s marketing calendar and publishing cadence across the blog, newsletters, LinkedIn, email, and internal enablement, managing projects from request through drafting, review, publication, and distribution.
• Follow public notice and public information news nationally, turning legislation, court decisions, industry shifts, and market trends into timely, credible content, including news commentary for our media channels.
• Build a content source of truth with CSMs and our Services team (affidavits, pagination, and placement), turning their frontline knowledge into educational resources, FAQs, and enablement materials.
• Write and produce high-quality content across formats, including weekly SEO blog posts, newsletters, customer case studies, guides, press releases, and sales collateral.
• Own customer storytelling and case studies, from interviews and data collection through written stories, pull quotes, graphics, and video testimonials, while also supporting partnership announcements and sponsored content opportunities.
• Create compelling visual and video content for marketing campaigns, social media, YouTube, reports, presentations, one-pagers, conference collateral, and other channels, bringing strong graphic design and video production/editing skills to Column’s content.
• Grow Column’s LinkedIn presence and repurpose content for distribution and conversion, turning reports, customer stories, webinars, product launches, and news commentary into posts, graphics, short video, and email while improving CTAs, lifecycle campaigns, and website performance through testing.

Requirements

• 2+ years of experience in content marketing, B2B marketing, editorial, journalism, communications, or a related field
• Excellent writing, editing, research, and interviewing skills, with experience producing substantive long-form content
• Strong visual judgment and experience creating polished marketing assets in Figma, Canva, Adobe Creative Suite, or similar tools
• Strong project management skills, including managing editorial calendars, multiple stakeholders, and competing deadlines
• A track record of publishing on a consistent cadence and owning projects from idea through distribution
• Exceptional writer and editor who makes complex, legal, or regulatory subjects clear and credible, with a high bar for accuracy and a mature, trustworthy voice
• Consistent, organized operator who manages an editorial calendar, juggles multiple projects, and ships on schedule without sacrificing quality
• Genuinely news-engaged, with curiosity about government, law, local media, and access to information, and the judgment to know what is worth writing about and when
• Experienced B2B content marketer with a track record of blogs, newsletters, case studies, reports, and educational resources
• Strong visual judgment and an eye for design, with experience creating polished assets such as reports, PDFs, presentations, social creative, email graphics, and sales collateral

Preferred

• Experience with lifecycle marketing platforms like Customer.io and website tools like Framer
• Deeper experience with B2B SEO, original research, and A/B-tested email campaigns
• Experience covering legal, policy, or government news, or building a LinkedIn audience for a B2B brand
• Experience supporting PR, sponsored content, media, or industry partnerships
• Familiarity with government technology, legal technology, local media, public notice, or another regulated industry

Benefits

• 401K with match
• Health, dental, vision, life, short-term and long-term disability insurance
• Flexible PTO and fully remote work environment (U.S.-based)