Digital Content & Media Strategist (Digital Experience Specialist III)

Responsibilities

• Channel ownership across programmatic, branded content placements, audio and CTV partnerships, affiliates, and digital podcast and influencer advertising efforts to drive awareness and downstream engagement.
• Collaborate with internal media, content, creative, analytics, and technology teams to ensure brand alignment, messaging coherence, and campaign impact.
• Apply and evolve best practices in digital content distribution and media execution to improve reach, efficiency, and full‑funnel contribution.
• Monitor performance using platform reports and KPIs; optimize and test to improve reach, engagement, and downstream conversions.
• Analyze campaigns to surface insights, guide investments, and recommend optimizations; communicate learnings to cross‑functional partners.
• Partner with Digital Marketing, Analytics, Creative, and Technology teams to integrate digital content and media into broader campaigns and journeys.
• Stay current on emerging platforms, formats, and industry trends to share insights that improve channel effectiveness and team capability.

Requirements

• 5–7 years of relevant digital marketing experience with a focus on digital content distribution, media execution, or upper funnel channels.
• Experience executing and optimizing digital media and content initiatives across programmatic, branded content, audio/podcast sponsorships, connected TV, affiliates, or influencer partnerships.
• Hands on experience with digital media and content distribution platforms such as DSPs, publisher platforms, affiliate networks, or influencer platforms.
• Strong understanding of full funnel digital marketing principles, including upper funnel awareness, consideration, and downstream engagement.
• Proficient in analytics and reporting tools (e.g., Google Analytics, Data Studio, Tableau) to evaluate effectiveness and inform optimization.
• Strong strategic and analytical thinking with the ability to translate performance insights into actionable recommendations.
• Proven ability to work cross-functionally with Content, Creative, Analytics, Technology, and Digital Marketing teams to plan and execute integrated initiatives.