Digital Content Creator

Responsibilities

• Develop creative concepts and produce engaging short-form videos for TikTok, Instagram Reels, YouTube Shorts and other social media platforms.
• Capture and showcase student life, academic programs, campus events, research, faculty expertise and other activities that highlight the NYMC experience.
• Collaborate with the Office of Public Relations to identify compelling stories and content opportunities that support institutional communications and marketing objectives.
• Plan, film and edit videos, including conducting interviews with students, faculty, staff and alumni.
• Monitor emerging social media trends, formats and best practices and identify opportunities to incorporate them into NYMC's digital content strategy.
• Create engaging captions, graphics, on-screen text and other elements that enhance video storytelling and audience engagement.
• Prepare social media content for review and publication in accordance with institutional brand standards, policies and approval procedures.
• Assist in monitoring social media analytics, including engagement, reach, video views and audience growth, and recommend opportunities for improvement.
• Ensure content complies with institutional guidelines regarding branding, accessibility, privacy, appropriate permissions and copyright.
• Maintain and organize video footage and other digital assets for future institutional use.

Requirements

• High school diploma required. Current enrollment in or completion of a college degree program in communications, marketing, digital media, film or a related field preferred.
• Proficiency in creating and editing short-form video content using applications such as CapCut, Adobe Premiere Pro, Canva or similar tools.
• Familiarity with TikTok, Instagram and other major social media platforms, including current trends, features and best practices.
• Ability to capture high-quality video and audio using smartphones and basic video production equipment.
• Basic knowledge of social media analytics, video captioning and digital accessibility practices preferred.
• One year of experience creating social media content preferably for a higher education institution. Relevant personal, academic, internship or professional experience will be considered. Applicants should provide examples of short-form video content and reels they have created.
• Strong creativity and visual storytelling skills.
• Excellent written and verbal communication skills.
• Ability to interact professionally and comfortably with students, faculty, staff and other members of the campus community.
• Strong organizational skills and ability to manage multiple assignments and deadlines.