Digital Communications Specialist II

Responsibilities

• Serve as the strategic driver and “voice” of all KFB Insurance-owned social media properties, including but not limited to Facebook, LinkedIn, Instagram, and Pinterest.
• Develop and maintain annual and monthly editorial calendars to ensure a consistent flow of high-quality social media content for both KFB Insurance and its Agency force.
• Develop monthly content plans with a posting frequency that keeps KFB social pages relevant.
• Facilitate and lead monthly social media planning meetings with the Communications team.
• Schedule and post content across the company’s social media channels.
• Actively monitor social engagement and mentions and respond to user comments and messages promptly and in accordance with company policies.
• Track analytics monthly, quarterly, and annually for vertical reporting and programmatic evaluation and improvement.
• Monitor social media trends and best practices; evaluate and make recommendations to refine KFB Insurance’s social media strategies based on industry and audience insights.
• Adhere to and help enforce all company policies, procedures, and legal guidelines related to social media usage and content creation.
• Serve as the primary content creator for KFB Insurance’s social media channels: Write creative messaging and captions; design graphics; collaborate with video team for posts.
• Ensure consistency in messaging, branding, and tone across all social media channels.
• Capture original photography and/or leverage Adobe Stock assets for graphics; edit/retouch photos as needed.
• Photograph KFB Insurance events as requested and explore uses for digital/social distribution.
• Serve as the primary administrator of and first-level contact for Hearsay Social:
• Prep content for Admin Assistant to upload to the Hearsay Social library.
• Schedule monthly posts for ongoing Agent subscription campaign and ASMM team.
• Review all notifications and coordinate associated responses as needed.

Requirements

• Bachelor’s degree in Communication, Marketing, Advertising, English, Journalism or related field, or equivalent experience.
• Professional with 5+ years relevant Communications experience, including managing social channels (Facebook, LinkedIn, Instagram, Pinterest) and creating social content for a company or brand.
• Deep understanding of social media platform algorithms, trends, and content best practices.
• Experience with Meta Business Suite; experience with Microsoft CoPilot or similar AI tools a plus.
• Fluent in Adobe InDesign, Photoshop, Illustrator, Lightroom or similar graphics/ layout software.
• Keen eye for design and strong ability to create compelling graphics.
• Excellent writing and editing skills; ability to translate complex information into clear, strong, and compelling messages; superior spelling, grammar, and punctuation skills.
• Experience using analytics tools to measure ROI, create performance reports, and share insights.
• Self-starter and problem-solver who assumes responsibility and meets deadlines consistently.
• Strong people skills and a desire to contribute to a collaborative work environment that stretches across all levels of the organization.
• Demonstrates a positive and supportive attitude of company and departmental goals.

Preferred

Benefits