Associate Director-Communications

Responsibilities

• Lead the development and execution of marketing and communications strategies aligned with service line priorities, growth targets, and organizational objectives across the portfolio of service lines supported by the Senior Director, Relationship Lead
• Partner with the Senior Director, Relationship Lead to manage day-to-day operations for COP planning, including intake, prioritization, development, review, launch, and post-launch debrief
• Manage and prioritize a high volume of requests across COPs, coordinating with content execution teams to ensure timely activation
• Drive accountability for key milestones across marketing and communications plans, ensuring accountability, timely decision-making, and strong execution
• Lead coordination and execution of integrated, 360-degree marketing and communications initiatives across multiple service lines, working closely with channel content development teams to ensure alignment to strategy, timelines, and priorities
• Identify and recommend opportunities to strengthen service line performance and accelerate growth through campaigns, partnerships, and other strategic initiatives
• Apply relevant marketing trends and technological innovations to identify relevant opportunities and enhance performance
• Drive collaboration across Brand, Experience, Creative, & Design COE, Media Relations COE, Enterprise Communications COE, Strategy, Digital and Program Measurement (SDPM) COE, Government & Community Affairs COE and Strategic Initiatives and Business Operations COE to drive successful campaigns aligned with strategic objectives for designated service line initiatives
• With Senior Director, Relationship Lead oversight, coordinate COP operations, including meetings and distribution of Program Briefs, Tactical Plans, and pre- and post-meeting communications for the portfolio
• Collaborate with the Senior Manager, Physician Reputation to ensure broader growth priorities align with specialty physician strategies

Requirements

• 8-10 years of experience in communications, marketing planning, or program management in a large, complex, or regulated environment
• Proven ability to work effectively in a highly matrixed environment and across many stakeholders
• Strong skills in project management and execution of tactical deliverables
• Experience partnering with physicians and/or leaders in academic medicine to define their communications and marketing strategy
• Experience building and maintaining relationships
• Proficiency in project management, communication tools, and data analysis
• Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
• Excellent verbal and written communications skills
• Bachelors degree in Communications, Marketing, or related field required

Preferred

• Masters degree in Communications, Marketing, or related field
• Background in healthcare, academic medical centers, or other regulated industries
• Experience working with Cardiology, Heart Surgery, Orthopedic Surgery, Childrens Health, Mens Health, Pulmonology and Lung Surgery, Child and Adolescent Psychiatry, Rehabilitation, Rheumatology, Endocrinology and Diabetes, and Geriatrics

Benefits

• NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.
• At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters.
• Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.