Digital Communications Automation Specialist

Responsibilities

• Develop digital content by writing engaging content for email, text, and other needed digital communication.
• Create graphic design in a communication platform by determining the layout, imagery and icons to build engaging communication.
• Develop Web Content and functionality for CTAs to ensure communication is connecting to the correct location and driving traffic to needed detail.
• Analyze all metrics to understand the effectiveness of communication. Test and learn to ensure we are being impactful in our space.
• Measure communication performance by developing and analyzing reports to show the impact of communications to leadership and providing recommendations for areas of improvements.
• Manage technical issues with the platform, build automated journeys.
• Perform communication tests to build a variety of paths for engagement to determine the most impactful path.
• Project manage the cross functional communication calendar ensuring orchestration with communication and managing tactic deployments to reduce overlap while ensuring are met.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Computer Science, or related field
• 4+ years with Salesforce Marketing Cloud or a similar platform (e.g., Adobe)
• HTML and SQL skills (AMPscript preferred) for email and SMS builds
• Journey Builder, Automation Studio, Content Builder, MobileConnect, or campaign reporting
• Knowledge of data validation, opt-outs, and regulated communications
• Strong troubleshooting and analytical skills
• Strong project management and communication skills

Preferred

• Salesforce Marketing Certificate would be preferred but is not required

Benefits

• Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules.