Digital Audience Operations Specialist

Responsibilities

• Campaign Execution & Deployment: Execute the development, testing, and deployment of email campaigns in our email platform, managing the process from proofing through deployment. Partner with marketing teams to align messaging, creative, audience segmentation, and campaign workflows.
• Email Performance Reporting: Monitor and report on key email marketing metrics including deliverability, open rates, click-through rates, conversions, and unsubscribes. Analyze campaign performance and share insights and optimization recommendations with email & marketing leadership.
• List Management: Maintain contact lists, tags, and segments to ensure database accuracy. Support database hygiene, subscription preferences, suppression lists, and audience segmentation.
• Asset Management: Manage, update, and test email templates and reusable content blocks, ensuring consistency with brand standards, accessibility best practices, and campaign requirements.
• Email Automation: Support the development, testing and maintenance of automated email campaigns, customer journeys, and triggered communications within the email marketing platform.

Requirements

• Interpersonal, communication, presentation, and relationship-building skills.
• Multitasking, project management, planning, organization, and customer service skills.
• Analytical and problem-solving skills.
• Creativity.
• Time management skills.
• Understanding of email marketing best practices, customer journey automation, audience segmentation, personalization, A/B testing, and digital marketing strategies.
• Ability to coordinate messaging, timing, and execution across multiple digital channels.
• Familiarity with Higher Logic or a comparable email marketing automation platform (e.g., HubSpot, ActiveCampaign, Mailchimp, Marketo, Klaviyo, Salesforce Marketing Cloud). Familiarity with email campaign creation, audience segmentation, automation, reporting, template management, and list management.
• and Microsoft Office Suite. Knowledge of Association Management Systems (AMS) and Content Management Systems (CMS) is a plus.
• 2+ years of hands-on experience supporting or executing email marketing campaigns, managing email marketing platforms, marketing automation, or digital marketing initiatives.

Preferred

• Knowledge of Association Management Systems (AMS) and Content Management Systems (CMS) is a plus.

Benefits

• Competitive salary
• Comprehensive benefits
• Hybrid workplace
• Medical, Dental & Vision Insurance
• Life Insurance
• Short-Term & Long-Term Disability Insurance
• Profit Sharing 401(k) Plan
• Defined Benefit Pension Plan
• Health Savings Account
• Flexible Spending Account