Digital Analyst, Digital Marketing

Responsibilities

• Analyze performance across paid, email, SEO, social, and eCommerce channels, translating results into clear optimization recommendations.
• Build and maintain automated, self-serve dashboards and deliver weekly and monthly performance readouts to marketing stakeholders.
• Analyze the customer journey from visit to lead to order to show which channels and content drive revenue and net new customers.
• Design measurement plans and read out A/B and CRO tests with statistical rigor, turning results into next-step actions.
• Partner with Performance Marketing, eCommerce, Marketplaces, and SEO/GEO teams to answer business questions and prioritize opportunities.
• Proactively identify performance risks, tracking gaps, and growth opportunities, and recommend corrective actions.
• Segment audiences and size opportunities to support planning, AOP, and investment cases.
• Translate complex data into concise insights and compelling presentations for senior leaders.

Requirements

• Bachelor's degree in marketing, business, analytics, or a related field required
• 2-5 years of experience in digital marketing analytics, web analytics, or business intelligence
• Proficiency with web analytics tools (e.g., GA4, Adobe Analytics) and BI/dashboard tools (e.g., Tableau, Power BI, Looker)
• Strong SQL and advanced Excel skills; Python or R a plus
• Working knowledge of A/B testing, statistics, and marketing attribution
• Strong communication & organizational skills
• Excellent presentation and data storytelling skills

Preferred

• Experience in B2B, eCommerce, or life sciences environments strongly preferred