Responsibilities

• Help build 3E’s ABM capability from the ground up, administering Propensity and executing campaigns from setup and audience configuration through activation, measurement, and optimization.
• Partner with Portfolio Marketing on ABM strategy, messaging, and positioning, and work with RevOps and Sales around ICP and account-related execution.
• Bring ABM expertise to the conversation by advising stakeholders on execution best practices and helping turn priorities into actionable campaigns.
• Coordinate campaign timelines, stakeholders, and external creative partners, while maintaining accurate setup, targeting, tracking, reporting, and documentation.
• Own organic SEO and AEO execution, producing and optimizing content to improve search visibility and visibility within AI-driven answer experiences.
• Manage 3E’s external SEO/AEO agency, keeping work moving, creating accountability for deliverables, and directly completing work outside the agency’s scope.
• Own the front-end website content experience, including ongoing content updates, refreshes, resource-center content and tagging, and coordination with content owners.
• Use website and behavioral data to identify opportunities to improve user journeys and conversion, and design structured A/B tests across elements such as calls to action, button placement, and forms.
• Execute 3E’s organic social program, including drafting, scheduling, publishing, testing, and optimizing content while maintaining a consistent brand voice.
• Turn channel and campaign data into clear performance readouts, actionable insights, and prioritized recommendations for continuous improvement.

Requirements

• 4+ years of experience in digital, growth, or account-based marketing, or a related discipline, within the technology or software industry, ideally in a SaaS startup or similarly broad, fast-moving environment.
• Proven hands-on ABM experience orchestrating and executing ABM campaigns, including platform administration, campaign setup, project management, stakeholder guidance, and agency coordination, using a dedicated platform such as Demandbase, 6sense, Seismic, or a comparable solution.
• Hands-on SEO and AEO experience, including areas such as keyword research, topic planning, on-page optimization, internal linking, and content-performance analysis.
• Experience writing, editing, optimizing, and publishing organic content, using social media management platforms (Oktopost, Sprinklr, SproutSocial).
• Experience managing website content and front-end performance, including content management systems, user journeys, conversion optimization, and website A/B testing.
• Experience with audience creation, campaign configuration, targeting, activation, and performance reporting.
• Proficiency with GA4 and digital-channel reporting tools.
• Strong analytical skills and the ability to turn performance data into clear insights and priorities.
• Strong project and calendar management skills, with the ability to manage several workstreams as priorities evolve.
• Clear communication and collaboration skills, including the ability to advise stakeholders and create accountability with internal and external partners.

Benefits

• Health, dental, and vision insurance
• Life insurance and disability coverage
• Open PTO and parental leave
• 401(k) plan with company matching
• Employee assistance program
• Voluntary supplemental benefits (Accident, Hospital Indemnity, Critical Illness)