Responsibilities

• ABM Strategy & Execution
• Design and implement 1:1 and 1:few ABM programs aligned to PubSec account clusters by agency type and buying group
• Lead account-level planning sessions with PubSec sales and customer success teams to define agency priorities, mission outcomes, and campaign timelines
• Personalize messaging and value propositions around critical use cases — cybersecurity, data analytics, AI/ML, and observability — across channels to influence government buying committees
• Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, direct mail
• Partner closely with global campaigns, PubSec regional & partner marketing, and product marketing to align ABM efforts with broader go-to-market plays.
• Navigate procurement and compliance sensitivities unique to government audiences, ensuring all campaigns meet required standards
• Campaign Management
• Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement
• Build account-focused and event landing pages using our marketing stack, personalized to agency audiences and mission priorities while maintaining brand and compliance guidelines

Requirements

• 5–6 years of proven experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role
• Proven experience crafting and delivering successful ABM programs within Public Sector
• Strong ability to partner with PubSec sales leaders and translate agency mission goals into targeted marketing strategies
• Confident in driving multi-channel campaigns and executive-level engagement programs
• Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo
• Familiarity with government procurement processes, contract vehicles (GSA, SEWP, NASPO), and compliance requirements (FedRAMP)

Preferred

• Experience working with Public Sector sales teams at a high-growth B2B technology company
• Knowledge of ABM platforms and Public Sector-specific intent data sources
• ABM knowledge framework certification is a strong plus
• Experience coordinating government executive briefings, agency roundtables, or Public Sector industry events
• Experience crafting compelling content, including mission briefs, compliance guides, or agency-specific case studies
• Deep familiarity with PubSec technology landscape — including Zero Trust, cloud modernization, AI/ML adoption in government, and cybersecurity frameworks such as NIST and CMMC
• Existing relationships or experience working alongside government channel partners, systems integrators (e.g., Booz Allen, SAIC, Leidos), or resellers

Benefits

• Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.
• - Competitive pay based on the work you do here and not your previous salary
• - Health coverage for you and your family in many locations
• - Ability to craft your calendar with flexible locations and schedules for many roles
• - Generous number of vacation days each year
• - Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• - Up to 40 hours each year to use toward volunteer projects you love
• - Embracing parenthood with minimum of 16 weeks of parental leave