Responsibilities

• Lead the strategy and implementation of ABM campaigns and tactics for the Enterprise Business Unit.
• Align as Enterprise Marketing’s primary liaison with Revenue leadership to facilitate crossfunctional collaboration with account teams to drive engagement and achieve pipeline targets.
• Drive programming strategy to achieve new pipeline and expansion growth, acceleration and retention goals. Inclusive of entering new industries for expansion.
• Partner with sales leaders to identify high-value targets and formulate growth strategies
• Partner with Demand Generation team to ensure alignment between ABM efforts and global demand generation strategy.
• Manage campaign budgets, timelines and ideal customer profile segment targets.
• Track performance and ROI for continued optimization to maximize budget efficiency and return.
• Leverage a data-driven approach, continuously test, evaluate, and optimize campaigns success
• Manage campaign reporting dashboards.

Requirements

• 8+ years of B2B marketing experience, specializing in Account-Based Marketing
• Proven track record of developing and executing successful ABM campaigns that drive measurable results.
• Ability to moderate account planning sessions with Sales, agencies, and marketing stakeholders.
• Experience communicating marketing strategies and results to many different stakeholders, as well as encouraging data-driven decision making at the highest levels of a business.
• Proven success implementing strategic account, vertical and/or ABM marketing programs.
• Broad range of digital (paid media, SEM & Social), event and content marketing skills.
• Understanding of latest Cloud, SaaS, and GenAI trends.
• Strong communicator and collaborator with exceptional verbal, written, and visual communication skills.
• Foundational knowledge of key marketing automation and CRM tools (i.e. Marketo, SFDC, 6sense, Mutiny)
• A strategic thinker with strong analytical abilities, skilled at turning data into actionable insights.