Responsibilities

• ABM Strategy & Execution: Develop personalized 1:1 campaigns and scalable 1:Few programs to engage target accounts and buying committees.
• Collaboration: Partner with Sales, SDRs, and Operations to align on account plans and marketing priorities, ensuring cohesive go-to-market strategies.
• Integrated Campaign Management: Own the full digital mix — paid media, programmatic/ IP-targeted display, social selling, SEO/content syndication, email, and webinars — alongside tailored account content, to drive pipeline, revenue growth, and market share.
• Event Marketing: Own strategy and execution for government-focused events, tradeshows, and executive roundtables (e.g., ACT-IAC, NASCIO, MESC, DHITS, state and cooperative purchasing forums, etc.), including pre-event account targeting, on-site engagement, and post-event follow-up with Sales and SDRs.
• Data & Optimization: Leverage tools like Salesforce, Demandbase, LinkedIn, and Marketo to track engagement, optimize campaigns, and deliver performance reporting.
• Content Creation: Develop engaging, account-specific materials, including videos and personalized templates, to support campaigns.
• Training & Enablement: Educate field teams on ABM tactics and follow-up strategies to ensure seamless execution.

Requirements

• 7+ years in B2B marketing for BPO, professional services, IT services, or SaaS, including 3+ years in ABM roles marketing to Federal and/or SLED buyers.
• Demonstrated fluency with Federal and SLED buyer personas — program and mission owners, contracting officers, and agency executives — and with how public sector budget cycles, contract vehicles (GWACs, IDIQs, GSA schedules, cooperative purchasing), and partner/reseller motions shape campaign timing and messaging.
• Expertise in marketing tools such as Marketo, Demandbase, LinkedIn, and Salesforce.
• Proven ownership of end-to-end integrated marketing strategy — account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution.
• Deep hands-on digital marketing expertise (paid media, programmatic/account-based advertising, email, webinars, content syndication) paired with proven event marketing ownership, from tradeshow strategy and booth experience through executive roundtables and post-event pipeline conversion.
• Proven ability to deliver high-ROI campaigns in a fast-paced environment.
• Strong project management, analytical, and communication skills.
• Please expect reasonable travel for this position – approximately 15–20% to support event execution and client/partner engagement, based on the needs of the business.

Preferred

• Soft Skills
• Process Excellence
• Collaboration
• Communication
• Emotional Intelligence
• Open-Mindedness
• Critical Thinking
• Solution Orientation
• Entrepreneurship
• AI Proficiency

Benefits

• TP offers benefits to you and your family. Eligible team members can take advantage of our comprehensive health benefits, which may include medical, vision, and dental.
• We invest in and prioritize the mental health and well-being of our team members by providing resources, including Employment Assistance Programs, space in the form of health and personal time off (HPT), and leave programs as eligible.
• We offer benefits and tools to help our team members and their families for their financial future. This includes offering competitive 401(K) plans, life insurance, supplemental medical coverage, critical care insurance, pet insurance, FSA plans, and retailer discounts.