Responsibilities

• Serve as the primary integrated ABM marketing lead for the Technology, CMT, and Travel & Hospitality verticals across customer experience, digital transformation, AI, data, cloud, trust & safety, technical support, sales growth, and technology services.
• Develop and execute personalized 1:1 campaigns and scalable 1:Few and 1:Many ABM programs to engage priority accounts and buying committees.
• Partner with Sales and industry leaders to identify and prioritize target accounts based on revenue potential, propensity to buy, existing relationships, whitespace, intent, engagement, and strategic fit.
• Develop account strategies that address both new-logo acquisition and expansion opportunities within existing TP accounts.
• Build and continually refine account segmentation, persona strategies, buying committee maps, and engagement plans.
• Translate industry trends and account-specific business priorities into compelling marketing strategies and campaigns.
• Identify opportunities to connect multiple TP capabilities and solutions to specific account challenges and business priorities.
• Partner with Industry and Solution Marketing to develop vertical-specific plays, messaging, content, and campaigns.
• Build programs that differentiate TP from traditional BPO providers by positioning the company as a strategic partner across CX, AI, data, technology, and business transformation.
• Develop differentiated ABM strategies based on the unique needs of each vertical:

Requirements

• 7+ years in B2B marketing for BPO, professional services, IT services, or SaaS, including 3+ years in ABM roles marketing to senior decision makers within the cable, media, telecom, technology and travel verticals.
• Demonstrated fluency with key buyer personas — customer experience, data and analytics, AI/ML, finance and accounting, trust and safety executives — and with how these sectors’ budget cycles and partner/reseller motions shape campaign timing and messaging.
• Expertise in marketing tools such as Marketo, Demandbase, LinkedIn, and Salesforce.
• Proven ownership of end-to-end integrated marketing strategy — account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution.
• Deep hands-on digital marketing expertise (paid media, programmatic/account-based advertising, email, webinars, content syndication) paired with proven event marketing ownership, from tradeshow strategy and booth experience through executive roundtables and post-event pipeline conversion.
• Proven ability to deliver high-ROI campaigns in a fast-paced environment.
• Strong project management, analytical, and communication skills.
• Please expect reasonable travel for this position – approximately 15–20% to support event execution and client/partner engagement, based on the needs of the business.

Preferred

• AI Proficiency
• Data Literacy
• Process Excellence
• Collaboration
• Communication
• Emotional Intelligence
• Open-Mindedness
• Critical Thinking
• Solution Orientation
• Entrepreneurship

Benefits

• TP offers benefits to you and your family. Eligible team members can take advantage of our comprehensive health benefits, which may include medical, vision, and dental.
• We invest in and prioritize the mental health and well-being of our team members by providing resources, including Employment Assistance Programs, space in the form of health and personal time off (HPT), and leave programs as eligible.
• We offer benefits and tools to help our team members and their families for their financial future. This includes offering competitive 401(K) plans, life insurance, supplemental medical coverage, critical care insurance, pet insurance, FSA plans, and retailer discounts.