Account-Based Marketing Manager

USA (Remote)

$98K/yr – $106K/yrSenior Level4+ years expFull time

Posted 20 hrs ago

Job Summary

Own and lead ABM programs for a portfolio of enterprise and strategic accounts, shaping strategy, content experiences, and multi-channel campaigns while partnering with Sales to advance account plans and executive engagement.

  • Own ABM strategy and execution
  • Partner with Sales on account plans
  • Lead high-touch executive engagement initiatives

Job Description

Responsibilities

  • Own and execute ABM programs for a defined portfolio of Enterprise and Strategic accounts, from strategy through campaign delivery.
  • Design 1:1 and 1:few ABM plays that engage decision-makers and full buying groups, not just single contacts.
  • Partner with Sales on account plans, opportunity progression, and executive engagement, acting as the marketing counterpart to their account strategy.
  • Build personalized messaging and content experiences tailored to enterprise stakeholders, translating account priorities into a value narrative.
  • Run multi-channel campaigns across LinkedIn, email, paid media, content hubs, direct mail, and events, sequencing channels to match where each account is in the funnel.
  • Lead high-touch executive engagement initiatives, including curated dinners, events, and account-specific experiences that build senior-level relationships.
  • Drive account research to surface buying group members, whitespace, and engagement signals that inform where to focus next.
  • Track account engagement, campaign performance, and pipeline impact across the portfolio, and use those signals to reallocate effort toward what's working.
  • Test new ABM tactics and engagement approaches, treating each program as a hypothesis to validate rather than a template to repeat.
  • At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve.

Requirements

  • 4-7 years of B2B marketing experience with strong exposure to enterprise demand generation, ABM, or strategic account marketing.
  • Demonstrated experience executing multi-channel ABM programs targeting complex buying groups.
  • Strong analytical skills, with the ability to evaluate account engagement and pipeline signals and adjust programs accordingly.
  • Experience partnering closely with Sales to support account strategies and opportunity progression.
  • Ability to independently plan and execute marketing initiatives aligned with broader strategic objectives.
  • Experience with Salesforce, HubSpot, LinkedIn, and ABM or intent tools.
  • Comfort operating in a fast-paced environment where priorities shift and plans need to adapt in real time.

Preferred

  • Experience running executive-level engagement programs (dinners, curated events, VIP experiences).
  • Background in SaaS or fintech, where enterprise sales cycles involve multiple senior stakeholders.

Benefits

  • Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
  • FSA and HSA Spending Account.
  • 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
  • 401(k) plan with company match.
  • 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
  • Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
  • Generous home office stipend to support your remote workspace.
  • Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
  • Charitable giving program and paid volunteer time off with registered non-profits.
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Fundraise Up

3.7 Glassdoor

Fundraise Up is a technology company unlocking the world’s generosity potential by optimizing the way people give. Our donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe. For more information, visit fundraiseup.com.

Founded in 2017
Brooklyn, New York, USA
312 employees (27 in marketing)
62% recommend to a friend
67% CEO approval

Salaries

Posted range

$98K/yr – $106K/yr

Taken straight from the job posting.

See all Fundraise Up salaries

Marketing Team

Marketing Team Size
16 (5% of company)
Median Career Experience
15.5 years
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$82.1M
Last Raise
$70M
Series B, 1 years ago

Funding History

  • Jan 2025
    Series B • $70M
  • Mar 2021
    Series A • $10M
  • Jan 2020
    Seed • $1.3M

Traffic Signals

Monthly Visitors
81.4K
Monthly Google Ads Budget
$25.7K
Traffic Source Mix
Search
36.7%
Direct
55%
Referral
5.5%
Social
2.1%
Paid
0.6%

Headcount Trend

Current headcount: ~314

Recent News

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Account-Based Marketing Manager

Fundraise Up · USA · Remote