Responsibilities

• Execute Data Buying Group Campaigns
• - Support the execution of the Data Buying Group campaign strategy for Confluent and related Data Platform offerings.
• - Develop and activate demand programs that increase awareness, engagement, and buying group participation within target accounts.
• - Execute campaigns aligned to priority personas, industries, use cases, and business objectives.
• - Collaborate with geo and market marketing teams to localize and optimize campaign execution based on regional requirements.
• - Orchestrate campaign planning and execution across sales, product marketing, field marketing, geo focals, and discipline focals in paid media, web strategy, marketing automation, and social to ensure integrated execution and clear accountability.
• - Support product and feature launches as part of the broader Data Buying Group campaign, ensuring launch moments are translated into relevant demand programs, buyer journeys, and account engagement strategies.
• - Own demand strategy for relevant Tier 1 events, including pre-event, onsite, and post?event activation plans that align event participation to target account engagement and pipeline objectives.
• - Help identify opportunities to increase buying group coverage, engagement, and progression across target accounts.
• Activate Buyer Journeys

Requirements

• - Demand Creation Experience: Exposure to developing and executing demand creation strategies to drive business growth, with a focus on persona-based campaigns and target market identification
• - Campaign Leadership Skills: Experience working with cross-functional teams to develop messaging, content, and campaign journeys, and packaging them for partners
• - Channel Management Knowledge: Exposure to managing top of funnel prospecting efforts across key channels to increase engagement and known contacts
• - Metrics Definition Expertise: Experience defining success metrics and integrating demand programs with business partners to optimize pipeline contribution and conversion
• - Collaboration Experience: Exposure to working with global and geo/market teams to ensure consistent execution and feedback loops

Preferred

• - Digital Marketing Tools: Exposure to managing top of funnel prospecting efforts across key channels
• - Data Analysis Skills: Experience working with metrics to optimize pipeline contribution and conversion
• - Channel Management: Experience working with cross-functional teams to increase engagement and known contacts