Demand Generation Specialist

Responsibilities

• Develop, coordinate, and execute integrated demand generation campaigns that support pipeline and revenue objectives.
• Partner with internal stakeholders and external vendors to launch campaigns across multiple marketing channels.
• Lead webinar strategy, planning, promotion, execution, and post-event follow-up to drive audience engagement and lead generation.
• Manage webinar logistics, speaker coordination, registration campaigns, audience communications, and performance reporting.
• Own day-to-day social media channel management and employee social media engagement strategies, including content scheduling, publishing, and performance optimization.
• Collaborate with content, creative, product marketing, and sales teams to develop campaign assets and messaging.
• Execute email marketing campaigns, nurture programs, and audience segmentation initiatives.
• Leverage digital marketing programs including paid media, content syndication, SEO, and website promotions.
• Monitor campaign performance and provide reporting on key metrics, lead generation, engagement, pipeline contribution, and ROI.
• Maintain marketing calendars, campaign documentation, and project timelines to ensure on-time execution.

Requirements

• 3+ years of experience in demand generation, digital marketing, campaign management, or B2B marketing.
• Experience developing and executing marketing campaigns across multiple channels, particularly email, webinars, and social media.
• Strong webinar program management experience, including strategy development, platform administration, promotion, and reporting.
• Experience managing corporate social media channels, content calendars, and engagement strategies.
• Familiarity with marketing automation and CRM platforms such as Marketo and Salesforce.
• Working knowledge of demand generation, lead nurturing, lead management, and marketing funnel best practices.
• Strong project management, organizational, and communication skills, with experience leveraging project management tools like Asana or Wrike.
• Ability to analyze campaign performance and translate data into actionable recommendations.
• Experience collaborating across marketing, sales, product management, executives and cross-functional teams in a fast-paced environment.
• B2B SaaS technology and ecommerce experience preferred.

Preferred

• B2B SaaS technology and ecommerce experience preferred.