Vice President - Demand Generation
Argano
USA (Remote)
$180K/yr - $225K/yrIn-houseFull-timeSenior level
2 days ago
Demand Generation Specialist - Remote
New Kensington, PA (Remote)
Salary Not AvailableMid Level5+ years expFull time
Posted 6 months ago
Job Summary
Drive growth in the PCNA+ segment by orchestrating automated triggers and proactive outreach to convert leads into customers.
- Own direct outreach to MQLs to drive incremental revenue.
- Must-have: 5 years in customer service/account management/business development and Salesforce proficiency.
- Standout: Experience in the promotional products industry or clear lead-to-order handoff to customer service.
Job Description
Responsibilities
- The primary goal of the Demand Generation Specialist is to drive growth with customers in the PCNA+ segment utilizing automated triggers from digital marketing and strategic outreach based on customer behavior.
- You will be responsible for direct customer outreach by responding quickly to Marketing Qualified Leads with offers or promotions to drive incremental revenue.
- Leverage Marketing Qualified Leads to proactively reach out to customers to engage, inform, and assist in communicating the benefits of PCNA
- Cultivate and build relationship with leads to capture and maintain their interest in doing business with PCNA
- Educate customer on PCNA website and train on self-service tools including how to search for products, make a virtual, order samples, and utilize knowledge centers
- Educate customer on “who is PCNA” including products, services, and how to place an order
- Execute email outreach using campaign tools and make outbound calls to better understand lead profile, key opportunities, and priorities
- Offer samples or other incentives to maintain engagement and interest with lead
- Facilitate lead transition to customer service or inside sales rep with “order ready” customer
- Document a summary of the opportunity in CRM for effective handoff
PCNA
PCNA is the largest distributor of customized and personalized hardgoods and apparel, operating on five continents and selling in more than 100 countries. We supply a wide range of value-added customization to a network of 50,000 customers who serve the needs of millions of end users.With offices in the United States, United Kingdom, Europe, Africa, Hong Kong and China, PCNA is structured to support worldwide distribution of customized and personalized goods.
Marketing Team
Marketing Team Size
87 (7% of company)
Traffic Signals
Monthly Visitors
312.3K
Traffic Source Mix
Search
20.5%
Direct
73.8%
Referral
4.8%
Social
0.4%
Paid
0.3%
Headcount Trend
Current headcount: ~1.2K
Recent News
Links
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