Drive growth for PCNA+ by automating triggers and proactive outreach to convert MQLs into revenue.

• Own the end-to-end demand-gen workflow: email campaigns and outbound calls to MQLs, captured in CRM.
• Must-have: 5 years’ experience in customer service, account management, or business development.
• Standout: Proficiency with PowerPoint/Excel and Highspot sales enablement tools.

Responsibilities

• The primary goal of the Demand Generation Specialist is to drive growth with customers in the PCNA+ segment utilizing automated triggers from digital marketing and strategic outreach based on customer behavior. You will be responsible for direct customer outreach by responding quickly to Marketing Qualified Leads with offers or promotions to drive incremental revenue.
• Leverage Marketing Qualified Leads to proactively reach out to customers to engage, inform, and assist in communicating the benefits of PCNA
• Cultivate and build relationship with leads to capture and maintain their interest in doing business with PCNA
• Educate customer on PCNA website and train on self-service tools including how to search for products, make a virtual, order samples, and utilize knowledge centers
• Educate customer on “who is PCNA” including products, services, and how to place an order
• Execute email outreach using campaign tools and make outbound calls to better understand lead profile, key opportunities, and priorities
• Offer samples or other incentives to maintain engagement and interest with lead
• Facilitate lead transition to customer service or inside sales rep with “order ready” customer
• Document a summary of the opportunity in CRM for effective handoff

Requirements

• Bachelor's degree preferred, high school diploma or equivalent required
• 5 years’ experience in customer service, account management, business development, or related
• Experience in the promotional products industry preferred

Nice to Have

• Experience with Microsoft Outlook
• Experience with PowerPoint and Excel
• Experience with Highspot sales enablement tool

Benefits

• Comprehensive healthcare and benefits packages including medical, vision, dental, short-term disability, and more
• Flexible scheduling
• 401k Matching
• Generous Paid Time Off and Holidays
• PCNA Cares Share Fund – donating to teammates in times of need