Demand Generation Specialist

Responsibilities

• The Demand Generation Specialist is responsible for executing integrated marketing campaigns that generate qualified demand and contribute directly to pipeline growth in priority customer segments across the lifecycle.
• Working as part of the Demand Generation team, this role develops and deploys campaigns across digital, web, paid media, marketing automation, SEO, and other channels to engage targeted audiences and convert prospects into sales opportunities.
• The specialist works closely with inside sales, field sales, dealer teams, and marketing partners to ensure campaigns drive measurable business outcomes and support strategic growth initiatives.

Requirements

• Experience executing digital marketing campaigns, email marketing, event marketing, or paid social programs.
• Strong analytical skills with the ability to interpret campaign performance data.
• Excellent project management and organizational capabilities.
• Strong written and verbal communication skills.
• Bachelor's degree in Marketing, Sales, Business, Communications, or related field; equivalent experience considered.

Preferred

• Experience in B2B marketing, demand generation, digital marketing, lead generation, or related roles.
• Familiarity with Construction industry and jobsite solutions.
• Familiarity with CRM and marketing automation platforms.

Benefits

• Flexible work arrangements
• Highly competitive base pay
• Savings & Retirement benefits (401K and Defined Contribution)
• Healthcare benefits with a generous company contribution in the Health Savings Account
• Adoption assistance
• Employee Assistance Programs
• Tuition assistance
• Fitness subsidies and on-site gyms at specific Deere locations
• Charitable contribution match
• Employee Purchase Plan & numerous discount programs for personal use