Demand Generation & Marketing Automation Specialist

Responsibilities

• Develop, champion, and manage the annual demand-generation and integrated B2B campaign strategy in alignment with company growth priorities, customer needs, Sales objectives, product launches, and market opportunities.
• Identify and develop campaign concepts that support customer acquisition and retention, product promotion, cross-sell and upsell opportunities, and business growth.
• Translate campaign concepts into actionable plans by defining target audiences, messaging, channel strategies, content requirements, lead-management approaches, timelines, resources, and success measures.
• Lead and coordinate campaigns from ideation through launch, measurement, and optimization, working across Marketing Communications, Sales, Product Management, Digital, IT, the Web Team, agencies, contractors, and other partners to execute their respective areas of responsibility.
• Partner with Marketing leadership, Sales, the Communications Coordinator, and the Content Specialist to align campaign priorities and develop coordinated content and communications plans.
• Own Salesforce CRM campaign planning and execution, including audience segmentation, campaign setup, email and nurture programs, testing, tracking, reporting, and ongoing optimization.
• Develop and manage lead-nurture and customer journey programs across Wenger Corporation’s five brands, identified market segments, and audience types.
• Manage the lead funnel from initial inquiry through qualification, routing, nurturing, Sales handoff, follow-up, conversion, and performance measurement.
• Partner with Sales and Marketing leadership to establish lead criteria, qualification standards, follow-up expectations, campaign goals, and shared success metrics.
• Support website lead-generation initiatives, including landing pages, forms, conversion tracking, lead-routing processes, and marketing technology integrations, in partnership with Sales, IT, and Web Team stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field, or an equivalent combination of education and relevant experience.
• Experience developing and leading integrated B2B demand-generation campaigns from strategy and stakeholder alignment through execution, measurement, optimization, and reporting.
• Experience using marketing automation and CRM platforms to manage audience segmentation, email campaigns, nurture journeys, lead workflows, and reporting.
• Knowledge of lifecycle marketing, lead qualification and routing, database health, consent management, email deliverability, and campaign quality assurance.
• Experience with landing pages, website forms, tracking methods, conversion measurement, campaign analytics, and website-to-CRM workflows.
• Ability to analyze campaign and funnel performance, recommend improvements, and manage multiple brands, audiences, stakeholders, priorities, and deadlines.
• Strong written and verbal communication skills with the ability to translate strategy, data, and customer insights into clear, actionable direction.

Preferred

• Experience in a multi-brand B2B organization with long or complex customer buying journeys.
• Experience with Salesforce, Salesforce Engagement, Google Analytics, SEO, paid media, A/B testing, attribution, and performance optimization.
• Familiarity with HTML and CSS and experience coordinating agencies, contractors, creative teams, and technical partners.
• Experience in manufacturing, music education, performing arts, athletics, live entertainment, or another complex B2B market.
• Working knowledge of approved AI-assisted marketing tools and responsible-use practices.

Benefits

• Paid Time Off
• 9 Paid Holidays
• Generous Profit Sharing
• Medical, Dental and Vision Insurance
• Spending Accounts – HSA, FSA, DCFSA
• Company Paid Short-term and Long-term Disability Insurance
• 401k Retirement Plan with Company Match
• Company Paid Life Insurance
• Supplemental Life Insurance
• Onsite Fitness Center