Demand Generation Marketer at Worldwide Business Research (WBR) | New York, USA | $72K/yr – $80K/yr

Worldwide Business Research (WBR)

Demand Generation Marketer

New York, USA (Hybrid)

$72K/yr – $80K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive demand generation and lifecycle campaigns to fill the sales pipeline across email, paid, and automation, with cross-functional collaboration.

Own end-to-end campaign execution and funnel optimization to generate meetings.
Must-have: 2–4 years in demand gen or lifecycle marketing and familiarity with marketing automation (HubSpot a plus).
Standout: Experience supporting cross-functional alignment with sales and hands-on campaign optimization.

Job Description

Responsibilities

Identifying messaging paths across products and audience segments
Testing and optimizing campaigns that drive meetings
Supporting handoff, targeting, and automation through the funnel
Targeting high-quality prospects via email and paid channels
Identifying gaps in the funnel and helping address them through campaign execution
Supporting campaigns that increase client value and rebookings
Building and maintaining campaigns that support active pipeline
Assisting in improving sales automation and outreach efficiency
Supporting reporting and campaign performance tracking

Requirements

2–4 years in demand generation, marketing operations, or lifecycle marketing
Bachelor’s degree in Marketing, Business, or a related field
Familiarity with marketing automation platforms (HubSpot a plus)
Strong organizational and execution skills
Interest in campaign performance, testing, and optimization
Comfortable collaborating with cross-functional teams, including sales
Curious, proactive, and detail-oriented

Preferred

Experience supporting sales or late-stage marketing campaigns
Exposure to CRM workflows and campaign automation
Interest in B2B events, media, or sponsorship marketing

Worldwide Business Research (WBR)

We run over 120 industry-leading, annual conferences worldwide, along with a full complement of content marketing services, and intimate networking events - all aimed at educating, supporting, and connecting the leadership of the world's core industries. Bringing together and connecting leaders to address and solve problems creates a ripple effect of progress, collaboration, and enrichment across each industry we touch.20 plus Years of Transforming Business:Founded in 1996, Worldwide Business Research launched with 12 events in its first year. There was a clear lack of highly focused, quality events aimed specifically at business leadership. We sought to fill that gap. Since then, we've been fortunate to collaborate with hundreds of companies - from Fortune 100 institutions to small, scrappy startups - to deliver tangible and lasting growth to over 100,000 business leaders. And they keep coming back.Powered by Great People:From Event Producers in Singapore, to Marketing Managers in London, Web Designers in New York, and Sales Directors in Toronto, we all share a passion for finding what our customers need most and delivering it to them in ways that surprise and delight. We accomplish all this by hiring and training the brightest, most driven people that we can find - people that can learn and grow along with the company for the long term.

Founded in 1996

New York, New York, USA

365 employees (119 in marketing)

www.wbresearch.com