Responsibilities

• executing bottom-funnel (“engaged/aware prospects”) marketing campaigns that generate high-quality meetings for the sales team
• work with brand and lifecycle marketing to ensure consistent messaging across audiences, while supporting sales with campaigns and automation that improve engagement and speed up the pipeline
• Identifying messaging paths across products and audience segments
• Testing and optimizing campaigns that drive meetings
• Supporting handoff, targeting, and automation through the funnel
• Targeting high-quality prospects via email and paid channels
• Identifying gaps in the funnel and helping address them through campaign execution
• Supporting campaigns that increase client value and rebookings
• Building and maintaining campaigns that support active pipeline
• Assisting in improving sales automation and outreach efficiency
• Supporting reporting and campaign performance tracking

Requirements

• 2–4 years in demand generation, marketing operations, or lifecycle marketing
• Bachelor’s degree in Marketing, Business, or a related field
• Familiarity with marketing automation platforms (HubSpot a plus)
• Strong organizational and execution skills
• Interest in campaign performance, testing, and optimization
• Comfortable collaborating with cross-functional teams, including sales
• Curious, proactive, and detail-oriented

Preferred

• Experience supporting sales or late-stage marketing campaigns
• Exposure to CRM workflows and campaign automation
• Interest in B2B events, media, or sponsorship marketing

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave
• Commuter benefits