Responsibilities

• Plan, execute, and optimize multi-channel demand generation campaigns (email, paid media, webinars, ABM, content syndication, etc.)
• Collaborate with sales to define target audiences and align lead generation strategies with pipeline goals
• Manage and refine marketing automation workflows and lead nurturing programs
• Monitor, measure, and report on campaign performance metrics such as MQLs, CPL, conversion rates, and ROI
• Own and manage paid channels including LinkedIn, Google Ads, and display networks
• Partner with content marketing to develop assets that support campaign goals
• Continuously test and iterate on messaging, targeting, and creative to improve performance
• Ensure accurate lead tracking and attribution in CRM and marketing automation tools (e.g., HubSpot)

Requirements

• 4-6 years of experience in B2B demand generation, growth marketing, or digital marketing
• Proficiency with marketing automation and CRM platforms (e.g., HubSpot)
• Strong analytical skills and ability to turn data into actionable insights
• Experience running and optimizing paid media campaigns
• Excellent project management and communication skills
• Familiarity with SEO and SEM, landing page optimization, and A/B testing
• Self-starter with a bias for action and experimentation

Benefits

• Company stock options as part of your compensation package, giving you the opportunity to share in our company's success and build long-term financial growth.
• A positive and collaborative work environment with a focus on innovation and sustainability.
• Flexible/Unlimited PTO
• Comprehensive benefits package including health insurance (medical, dental, vision, LTD, Life Insurance, etc.), retirement plans (401K).
• Access to hundreds of gyms, studios, and wellness apps—all through one easy membership provided by your Wellhub.
• Yearly Personal Development Budget
• Opportunities for professional development and career advancement within a growing company.