Demand Generation Manager (HubSpot)

Blairsville, PA (Remote)

$90K/yr – $100K/yrSenior Level7+ years expFull time

Posted 1 day ago

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Job Description

Responsibilities

Lead the planning, execution, and optimization of integrated marketing campaigns that generate qualified leads, increase brand awareness, and support sales pipeline growth
Serve as the organization's HubSpot expert, ensuring our marketing technology and automation support scalable, data-driven marketing operations
Develop and execute integrated marketing campaigns across email, paid digital advertising, webinars, events, landing pages, and website content
Build demand generation programs that attract, engage, and convert prospective customers throughout the buyer journey
Coordinate campaign execution across multiple marketing channels to maximize reach and effectiveness
Serve as the organization's primary HubSpot administrator
Manage CRM data, segmentation, workflows, lead scoring, forms, landing pages, dashboards, and reporting
Build automated nurture campaigns that improve lead quality and marketing-to-sales conversion
Ensure CRM data integrity and efficient lead lifecycle management
Plan, launch, and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, and other digital platforms

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent combination of education and experience)
5–7 years of experience in demand generation, digital marketing, campaign management, or growth marketing in a B2B environment
Demonstrated success planning, executing, and optimizing multi-channel marketing campaigns that generate qualified leads and support pipeline growth
Hands-on experience administering HubSpot (or a comparable CRM/marketing automation platform), including workflows, segmentation, lead scoring, reporting, and campaign automation
Experience managing and optimizing paid digital advertising campaigns across platforms such as Google Ads and LinkedIn Ads
Strong analytical skills with experience using campaign metrics and performance data to drive continuous improvement
Excellent written and verbal communication skills with the ability to translate complex products or services into compelling customer-focused messaging
Experience collaborating with cross-functional teams, including Sales, Product, and Executive Leadership

Preferred

Experience marketing K–12 education products or services to school district leaders and educational decision-makers
Advanced HubSpot administration experience, including CRM customization, integrations, reporting dashboards, and marketing automation strategy
Expertise in PPC strategy, budget management, bid optimization, and performance measurement (CPL, CTR, ROAS, and conversion rates)
Experience optimizing marketing funnels, lead lifecycle management, and marketing-to-sales handoff processes
Experience supporting product launches, go-to-market initiatives, and value proposition development
HubSpot Marketing Hub and/or HubSpot CRM certifications
Experience with Google Analytics 4 (GA4), Google Tag Manager, and other digital marketing analytics tools

Benefits

Multiple medical plan options, including a 100% employer-paid health plan
HSA and FSA options available to save for medical expenses, with employer-funded HSA contributions for those participating in eligible healthcare plans
Company-paid dental, vision, life, STD, and LTD coverage
15 days of PTO available in your first year of employment
8 paid holidays, plus 2 floating holidays
401(k) with a 4% company match

Instructional Empowerment

At Instructional Empowerment, our mission is to end generational poverty and eliminate achievement gaps through redesigned rigorous Tier 1 instruction that ensures deeper learning for ALL students. We believe true empowerment is achieved when systems and structures align to ensure students engage in rigorous, standards-based tasks that build knowledge with peers in collaborative, interdependent teams. We partner with school and district leaders to build schools’ capacity and instructional systems, driving rapid, measurable, and long-term student outcomes. By shifting from teacher-directed instruction to student-led team learning, we empower every student to become an independent, critical thinker who takes ownership of their learning. We are so serious about our mission that we founded our own independent Applied Research Center. Our research center verifies every project using the most exacting federal research standards. We ensure our methods work in every school and every classroom in all the different communities that our partner schools serve. When implemented effectively, student-led team learning has been proven to close or narrow opportunity and achievement gaps. We see this impact across our partner schools, where students develop the high-agency skills essential for success in a rapidly evolving world. If you believe what we believe, we hope you’ll join us to make the teaching and learning process more empowering for every child and educator.

Founded in 2022

Blairsville, Pennsylvania, USA

98 employees (11 in marketing)

www.instructionalempowerment.com