Responsibilities

• Develop and execute integrated marketing campaigns across email, paid digital advertising, webinars, events, landing pages, and website content
• Build demand generation programs that attract, engage, and convert prospective customers throughout the buyer journey
• Coordinate campaign execution across multiple marketing channels to maximize reach and effectiveness
• Serve as the organization's primary HubSpot administrator
• Manage CRM data, segmentation, workflows, lead scoring, forms, landing pages, dashboards, and reporting
• Build automated nurture campaigns that improve lead quality and marketing-to-sales conversion
• Ensure CRM data integrity and efficient lead lifecycle management
• Plan, launch, and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, and other digital platforms
• Manage campaign budgets and continuously improve performance through testing and optimization
• Monitor and improve key metrics, including:

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent combination of education and experience)
• 5–7 years of experience in demand generation, digital marketing, campaign management, or growth marketing in a B2B environment
• Demonstrated success planning, executing, and optimizing multi-channel marketing campaigns that generate qualified leads and support pipeline growth
• Hands-on experience administering HubSpot (or a comparable CRM/marketing automation platform), including workflows, segmentation, lead scoring, reporting, and campaign automation
• Experience managing and optimizing paid digital advertising campaigns across platforms such as Google Ads and LinkedIn Ads
• Strong analytical skills with experience using campaign metrics and performance data to drive continuous improvement
• Excellent written and verbal communication skills with the ability to translate complex products or services into compelling customer-focused messaging
• Experience collaborating with cross-functional teams, including Sales, Product, and Executive Leadership

Preferred

• Experience marketing K–12 education products or services to school district leaders and educational decision-makers
• Advanced HubSpot administration experience, including CRM customization, integrations, reporting dashboards, and marketing automation strategy
• Expertise in PPC strategy, budget management, bid optimization, and performance measurement (CPL, CTR, ROAS, and conversion rates)
• Experience optimizing marketing funnels, lead lifecycle management, and marketing-to-sales handoff processes
• Experience supporting product launches, go-to-market initiatives, and value proposition development
• HubSpot Marketing Hub and/or HubSpot CRM certifications
• Experience with Google Analytics 4 (GA4), Google Tag Manager, and other digital marketing analytics tools

Benefits

• Multiple medical plan options, including a 100% employer-paid health plan
• HSA and FSA options available to save for medical expenses, with employer-funded HSA contributions for those participating in eligible healthcare plans
• Company-paid dental, vision, life, STD, and LTD coverage
• 15 days of PTO available in your first year of employment
• 8 paid holidays, plus 2 floating holidays
• 401(k) with a 4% company match
• Salary range $90,000-$100,000