Responsibilities

• Campaign Execution
• - Roll out integrated campaigns by turning high-level narratives into executable distribution plans across digital, events, webinar, and organic channels.
• - Oversee and scale paid channels, continuously testing audiences, creative, and offers.
• - Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
• - Collaborate with Product and Content Marketing to translate core narratives into high-performing distribution strategies across paid and organic channels.
• - Collaborate with the field and partner marketer on marketing campaigns and event follow-up
• Enterprise ABM
• - Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
• - Partner directly with the Sales team to ensure a tight feedback loop on lead quality and provide them with the air cover needed to close high-value deals.
• - Manage the transition of marketing-engaged leads to Sales, ensuring that high-intent prospects are identified and prioritized for immediate outreach.
• Lifecycle Marketing & Funnel
• - Build and manage automated email sequences and "always-on" nurture tracks that educate prospects
• - Own the testing roadmap for landing pages, ad formats, and CTAs to systematically increase the percentage of traffic that converts into qualified opportunities.
• - Manage lead scoring and routing workflows within the marketing stack to ensure data integrity and prevent "leaks" in the conversion funnel.
• What Will You Achieve and Key Responsibilities
• Campaign Execution
• - Roll out integrated campaigns by turning high-level narratives into executable distribution plans across digital, events, webinar, and organic channels.
• - Oversee and scale paid channels, continuously testing audiences, creative, and offers.
• - Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
• - Collaborate with Product and Content Marketing to translate core narratives into high-performing distribution strategies across paid and organic channels.