Demand Generation Manager

Responsibilities

• Pipeline strategy: Own the demand generation strategy to hit Hiya’s pipeline targets in focus regions.
• Campaign execution: Build and run integrated campaigns that combine paid media, content, and web experiences to create qualified pipeline across segments and regions.
• Target account lists and segmentation: Define and update target account lists, and build strategic segments for differentiated messaging and retargeting
• Performance optimization: Use data and experimentation to improve conversion rates, ROI, and marketing efficiency across the funnel.
• Testing & Experimentation: Maintain a dedicated test pool of channels and programs that are being evaluated for potential scale. Define time parameters and success metrics with clear guidelines for when to scale and when to cut.
• Attribution and reporting: Own Hiya’s ROI reporting, connecting spend to pipeline and revenue through clear, consistent reporting.
• Agency management: Partner with demand agency to optimize budget allocation, creative testing, and media performance.

Requirements

• 4-6 years in demand generation, growth marketing, or performance marketing for a B2B SaaS company
• Proven success driving measurable pipeline and ARR through multi-channel campaigns
• Ability to translate data into strategy, and strategy into cross-functional action
• Documented experience building AI tools to enable or augment demand workflows; curiosity for where AI can support a fast-growing demand function
• Deep understanding of digital acquisition (Google, LinkedIn, Programmatic) and funnel analytics

Preferred

• Strong eye for ad creative, with experience providing clear creative briefs and constructive feedback
• Hands-on comfort with Salesforce, HubSpot, and analytics tools
• Strong project management and prioritization skills in fast-moving environments

Benefits

• Equity Compensation: ownership aligned with your impact and the company's growth
• L&D budget to support your growth and real internal mobility so career pathing isn't just a talking point — because we're building this with people who own the outcome.