FORT Robotics

Demand Generation Manager

Philadelphia, PA (On-site)

$130K/yr – $155K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive demand generation for B2B at FORT as a Sr. IC with growth potential and AI-augmented GTM work.

  • Own demand gen programs and KPI dashboards across segments to drive pipeline.
  • Must-have: 4–7 years in B2B demand gen with Salesforce/HubSpot/Gong/ZoomInfo.
  • Standout: AI-integrated GTM (Claude) to automate campaigns and accelerate demand generation.

Job Description

Responsibilities

  • Use AI solutions like Claude to analyze, augment, and accelerate demand gen processes
  • Manage FORT’s ICP target account database for tailored outbound campaigns
  • Responsibility for core demand gen KPI’s such as MQL’s, SQL’s, target account penetration, conversion rates, and pipeline coverage by multiple business segments
  • Responsibility for the demand generation function, including digital marketing, SEO, GEO, events, webinars, and campaigns
  • Sr. IC role with potential to grow a team with success

Requirements

  • 4-7 years of experience in a demand generation function within B2B
  • Skilled at modern GTM systems such as Salesforce, Gong, Clay, Zoominfo, and Hubspot
  • Demonstrated success in reporting demand gen progress via management dashboards and Board slides

Preferred

  • 1 year+ experience connecting AI systems such as Claude to GTM business tools
  • 1 year+ experience deploying AI agents to automate GTM processes