FORT Robotics

Demand Generation Manager

New Brunswick, NJ (Remote)

$130K/yr – $155K/yrMid Level4+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive demand-gen leadership with AI-augmented ICP-driven outbound and scalable pipeline generation.

  • Own pipeline generation and KPI tracking across segments
  • Must-have: 4–7 years in B2B demand gen with GTM tooling
  • Standout: AI integration experience (Claude) to automate GTM workflows

Job Description

Responsibilities

  • Use AI solutions like Claude to analyze, augment, and accelerate demand gen processes
  • Manage FORT’s ICP target account database for tailored outbound campaigns
  • Responsibility for core demand gen KPI’s such as MQL’s, SQL’s, target account penetration, conversion rates, and pipeline coverage by multiple business segments
  • Responsibility for the demand generation function, including digital marketing, SEO, GEO, events, webinars, and campaigns
  • Sr. IC role with potential to grow a team with success

Requirements

  • 4-7 years of experience in a demand generation function within B2B
  • Skilled at modern GTM systems such as Salesforce, Gong, Clay, Zoominfo, and Hubspot
  • Demonstrated success in reporting demand gen progress via management dashboards and Board slides

Preferred

  • 1 year+ experience connecting AI systems such as Claude to GTM business tools
  • 1 year+ experience deploying AI agents to automate GTM processes